Reebok Gets $25 Million Kick in the Ass For Booty Toning Claims
This is too funny. And we saw it coming the day the campaign was launched. Remember the Reebok Retone campaign that informed people their butts would be whipped into shape if only they bought Reebok Reetone shoes? Well, that claim has caught up with Reebok and bit the company in the ass.
This morning the Federal Trade Commission announced it has reached a $25 million settlement with Reebok over claims the company made in the campaign. The $35 million will be placed in a fund to reimburse people who bought the shoes thinking (idiotically, we might add) they would miraculously made their ass look perfect.
It's all very simple. Don't make claims you can't support. Barring that, don't expect idiotic consumers to have any level of intelligence either. Any moron would know it's not the shoes that firm up your ass. It's the amount of proper exercise your flabby ass undergoes that makes it firm regardless of what kind of shoes you wear.
Topic: Brands, Policy