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Nelly to Rock Affiliate Summit West


If you're still look for a way to make a splash at Affiliate Summit West or simply looking for a good time, make sure you check out the MaxBounty Presents Affiliate Ball, an event January 9 at the Rio's Crown Teater featuring Nelly. Over 2,000 conference attendees are expected to attend.

We are told there are still sponsorship packages available. If you're interested, contact Darren Blatt at infi@affiliateball.com. He'll take good care of you.

by Steve Hall    Dec-28-11    
Topic: Industry Events

Adrants Debuts 'Future of Engagement' Video Series


We are pleased to announce inaugural episode of Future of Engagement, an Adrants video interview series hosted by Influence People's Murray Newlands. The series will take a look at what the future holds for marketers and share the opinions and insights of marketers, social media experts, bloggers, influencers and publishers.

In the first episode, Murray interviews Constant Contact General Manager of Social Media Mark Schmulan about the social media strategies and tactics Constant Contact employs as well as its larger marketing goals. Give it a watch and let us know what you think.

more »

by Steve Hall    Dec-27-11    
Topic: Video

Icon Offers Graceful Entry to Spanish Language Section of Websites


More and more sites are offering their content in Spanish and other languages. Attempting to bring some guidelines and iconography to how the link is made to Spanish content, one agency has come up with what it thinks is a good solution. Working with their client the University of Texas, Cultural Strategies developed an icon that incorporates the enie, the symbol placed over the letter N in most Spanish words.

Of the development, Cultural Strategies CEO Juan Torne wrote, "We have been working on a way to clearly, but un-intrusively, provide access to our client's online Spanish content. The "En EspaƱol" button or hyperlink is simply boring (and it disenfranchises a percentage of the site's visitors), the Flag - be it from Spain or Mexico - even though helpful, to a certain degree leaves out people from other nationalities/heritages."

So he came up with the enie icon. We think it works. What do you think?

by Steve Hall    Dec-22-11    
Topic: Online

Cadbury's Giant Party Popper Delivers 100 Chances to Win Olympic Tickets


Earlier this week, Cadbury held a promotion in Stratford's Westfield Shopping Center where a gigantic party popper shot out 100 chances to win tickets to London's 2012 Olympic Games. Check out the explosively festive event below.

more »

by Steve Hall    Dec-22-11    
Topic: Events

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Whirled Creative Presents...Epic Santa Dog!


This is hilarious. And awesome. And epic! It's Epic Santa Dog and it comes to us courtesy of Whirled Creative, a Venice, California creative shop. In what is truly one of a wackiest holiday videos we have seen in a long time, Epic Santa Dog engages in some epic frolicking, stuffed animal humping and, for no apparent reason, machine gun shooting. Hilarious. Awesome. Epic!

more »

by Steve Hall    Dec-22-11    
Topic: Agencies

Royal Caribbean's Shellphone is Calling


JWT New York is out with a new campaign for Royal Caribbean. The campaign, launched Monday and dubbed Shellphone, will consist of a series of out-of-home placements in cities such as New York, San Francisco, Chicago, Washington, D.C., Boston and Miami. Headlines include "Not 3G, Sea G" and "Our Rollover Plan: Tan Front, Then Back," The posters point to The Sea Is Calling where visotors can view a longer form video of the campaign.

We love the poster campaign. The TV, not so much.

more »

by Steve Hall    Dec-21-11    
Topic: Campaigns

Warning: Sexy Santa Video Not What It Appears


Good God, this is disturbing! If you haven't already seen it, we won't give away the ending but be warned, it isn't pretty. Social media company Denizen created this Santa-themed holiday video for gaming company Destructoid. The video has already been viewed 1.75 millions times across several platforms and has been shared on Facebook 83,000 times.

more »

by Steve Hall    Dec-21-11    
Topic: Agencies, Strange, Video, Viral

Hill Holliday, Brand New School Fight Hunger With Bank of America


In an effort to fight hunger this year, for every $1 given through the Gift for Opportunity fund before January 9, 2012, Bank of America is giving $2 to Feeding America. To promote the effort, Hill Holliday and Brand New School created a cinema spot that debuted in theaters across the country in November and continues to screen through December.

Check out the promo below.

more »

by Steve Hall    Dec-21-11    
Topic: Cause

Agency Enlists Kids to Work on RFP


Two makes a trend, right? So we guess children in agency holiday cards now deserves to be labeled a trend and, it would seem, we can expect to see a lot more kids standing in for their parents in next year's batch of holiday cards.

Last week, we had a children-based holiday effort from Metal Creative. This week, we have one from St. Loius-based Infuz. The agency created a video, Santa's Little Helpers, which features staffers' kids taking over the agency and responding to an RFP from the North Pole.

Oh come on. What's not to love about a bunch of kids running around the office pretending to be adults...including a full on creative hissy fit?

more »

by Steve Hall    Dec-21-11    
Topic: Agencies

Heineken's Social Media Christmas Tree Delivers Holiday Cheer


Heineken is continuing its social media efforts with its Social Media Christmas Tree. Envisioned and created by iris in Singapore the tree, an 11 meter high structure in Clarke Quay consisting of 48 LCD screens, displays messages sent from Heineken's Facebook page. On the page, people select a message, choose friends to tag (so they'll be notified) and choose a design style for the message. The message is then sent to one of the screens on the tree.

Check out the video of the installation below.

more »

by Steve Hall    Dec-21-11    
Topic: Outdoor, Social

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