How to Build Customer Profiles That Increase Engagement and Conversion

It's widely known tailored online customer experiences based on customer profiling will lead to higher engagement and increased conversion. Look at Apple, Google, Microsoft and Facebook. All of them are directly involved in building customer profiles. Apple has its iTunes store, where it collects customer data and serves as intermediary to other companies selling music and apps. Google's entire business model is built around collecting customer profiles through its free search engine and through Picasa, Google Docs and Android. And Facebook's entire reason for being, apart from giving you a great social experience, is to collect all they can about users so it can serve relavant ads.

What's your customer profile strategy? Do you even have a strategy? Do you even have a database of customer profiles? If not, read on to find out how to leverage customer profiles. And if so, read on anyway. You just might find out how to do it better.

Download this white paper today and learn:

  • Strategic lessons from Facebook
  • How Facebook leverages customer profiles
  • How profiles fuel Online Engagement
  • Building your own profiling strategy

by Steve Hall    Feb- 3-12   Click to Comment   
Topic: Research