We all know video is big. We all know it should be an integral component of any online markering strategy. We all know it is a key component of a sound content marketing strategy. But, to some, it's a daunting undertaking that some believes requires too many resources to properly implement.
In this webinar, part of the Adrants whitepaper/webinar series, Alcatel-Lucent Director of Multimedia and Video Strategy Ed Youngblood and KnowledgeVision Founder and CEO Michael Kolowich discuss how brands can overcome the "content creator's dilemma." Youngblood and Kolowich share case studies, use cases and the tools and techniques needed to add video to your content marketing strategy.
Click here to start learning how you can incorporate video into your brand's online marketing strategy.
Hard to believe but apparently there are times when one would break up with Heather Graham. If, in fact, they were ever lucky enough to go out with the Rollergirl hottie. In a new ad for Old Spice which takes a self-help approach to things and ends up with the curiously witty tagline, I Believe In My Smelf. Again, continued brilliance from Wieden + Kennedy.
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This guest article is written by redpepper founder Dave McMullen.
Most ad agencies live and die by a single metric. Some measure everything about it and all around it. Others ignore it and just hope they get it. It's the fuel that drives the modern advertising business.
It's the billable hour.
In order to grow profitably, agencies need to hire more people and bill them out at a minimum of 65-75 percent of their day. Unfortunately selling, assigning, and working by the hour and for the hour is not very motivating. And this can cause problems in an agency's culture by killing the inspiration needed to find creative solutions to problems.
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With shades of Honda Choir, natural food brand Burt's Bees celebrated Earth Day with a two minute song created using sounds made with the natural ingredients found in the brand's products. Sound designer, composer and musician Diega Stocco, along with Raleigh-based agency Baldwin&, used rice, coconuts, honey, almonds, oranges, an orange tree, flowers, a lemon tree and bees to make the music.
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Much like book publishing, the music industry has become much more inventive in terms of hyping artists. With the rise of social media and crowdsourcing, it was only a matter of time before a band latched on. The band Spieltrieb is asking its fans to submit audio (anything they like) to the band's profile on Soundsloud. The submitted sounds will be remixed and incorporated into a song on the band's next album. Each participating fan will be credited as a feature artist on the release.
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To gain a bit of increased awareness, Israeli travel company ISRAIR partnered with Waze, a mobile navigation app. When using Waze, a little icon travels a map along a path it has determined for you. When you reach your destination, it says, "You've reached your destination."
The partnership changed the destination message to read, "You've reached your destination. Too bad. You could have been someplace much better. Dial ISRAIR *2737" The customized message is said to have delivered 8 million impressions. No word on how it affected sales.
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Pinterest! Pinterest! Pinterest! It's almost like we've forgotten Instagram exists. Or Quora. Oh wait...does Quora still exist? Today, it's all about Pinterest. Who's using it. What brands are doing with it. Whether or not affiliates can make money using it. Etcetera.
It was just a matter of time but here come the Pinterest Tool Providers. Oh yes. Those companies that will make promise after promise regarding how they can improve how brands use Pinterest to better serve their audiences.
iGoDigital, a company that specializes in retail personalization, is out with the iGoDigital Pinterest Tracking Tool. The tool, according the the press release, will "enable retailers to gather Pinterest data and use it to influence marketing and merchandising decisions."
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As you watch this video for The Place restaurant in New York, you will swear there is a punch line coming at the end. You will wait for it. And wait for it. And wait for it. But, it will never come. So just wallow in this three minutes of cringe-worthy, uber-cheesiness.
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Sadly, in the ad business, copycatting is all to prevalent. Sometimes it's unintentional. Sometimes it's just chance. Sometimes it's an agency "repurposing" old work for a new client. Sometimes it's the client asking a new agency to "repurpose" the work of another agency.
Whatever the case may be, it's always a sticky situation. We'd like to believe maliciousness is never in play. We can't really ever be sure though.
The latest case of copycatting comes from Work Labs, a company that prides itself for creating brands designed for the everyday worker. One of these products was Work Beer, a microbrew brand that was developed in 1999 and brewed for a short time by Main Street Beer Company. In 2005, Work Labs developed an ad campaign for the microbrew.
Yesterday, Work Labs Founder Cabell Harris contacted us (after it had been called to our attention by another source) to tell us his 2005 campaign for Work Beer looked strikingly similar to a 2012 New Belgium campaign for Shift Beer. You can see each campaign side by side here.
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Earlier this week, Run For Your Lives, an organization that hosts a "zombie infested 5K obstacle course race," placed an ad in the Wall Street Journal with the headline, We Will Bury You. The ad promised three people the chance to win a free funeral. Actually, the ad promises $5,000 which will be sent to the winners immediately. We guess it's up to them whether or not they set aside the money for funeral expenses or blow it all on a vacation.
The stunt is to promote the organization's races which occur in several locations over the course of the year.
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