Pepsi NEXT Creates Taste Test Ads Using Facebook Profiles

Barbarian Group, in partnership with Funny or Die, is out with new work for Pepsi NEXT. Called Internet Taste Test, Facebook users can sign up to have customizes taste test videos by LA improv actors made for them based on information in their Facebook profile.

To kick things off, Barbarian Group hooked up with comedian Rob Riggle to produce video impressions of wine guy Gary Vaynerchuk, BuzzFeed CEO Jonah Peretti and Scumbag Steve.