Agency Objectifies Account Executive to Attract New Business


Southern California-based Skiver Advertising has launched a tongue-in-cheek (or cheesy, take your pick) new business effort called "Wanna Date Derek?"

The campaign, which features 28-year-old (though in the video he says 20) account executive Derek Hall, began with a billboard and extends to a website on which Derek touts his attributes. The campaign also includes a Twitter account (@WannaDateDerek) on which the 6'1" Derek is described as "vivacious, handsome, smart, ripped" and "a kind-hearted soul."

Of the campaign, Skiver Advertising CEO Jeremy Skiver said, "Everyone is looking for something. And that's where we come in. We're experts at bringing brands and their audience, and helping them build a strong, lasting and evolving relationship."

On the site, the joke is revealed. "While Derek's quest is epic," the site says, "others may be searching for something more attainable." Visitors are invited to engage Skiver Advertising which "builds brands, moves product and isn't opposed to candlelight dinners and long walks on the beach."

Can you imagine the reaction if they pimped a female account executive for this promotion? OK, OK, it's all in good fun. No big deal.

by Steve Hall    Sep- 6-12   Click to Comment   
Topic: Agencies, Strange