'Smoke Baby' Sends Powerful Anti-Smoking Message


Burlington, Vermont-based Kelliher Samets Volk has developed a simple and powerful anti-smoking message for the Vermont Department of Public Health. Called Smoke Baby, the work is just that; an image of a baby in utero created from smoke.

The copy reads, "When you smoke, your baby smokes. Smoking while pregnant causes birth defects, brain damage and regret. Call 1-800-QUIT-NOW or visit vtquitnetwork.org."

In addition to appearing on posters, in brochures and in banner ads, the work was selected to appear in the Communication Art 2012 Advertising Annual.

by Steve Hall    Nov-26-12   Click to Comment   
Topic: Cause