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Not Much Kate Upton in Mercedes Super Bowl Ad

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So that stupid Super Bowl teaser Mercedes did last week featuring Kate Upton? The one in which she takes on the role of "object of desire" to a bunch of guys washing a car while their tongues wag? The one the Parents Television Council stupidly thought was actually too sexy? Yea, that one. Well it had nothing to to with Mercedes' actual Super Bowl commercial which features a scant six seconds of Upton.

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by Steve Hall    Jan-30-13    
Topic: Celebrity, Super Bowl 2013



'Tampon Versus Mooncup' A Hilarious Anti-Tampon Rap

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In this hilarious video, two "gangs" of women take on each other in a tampon versus mooncup bathroom rap competition. For those who don't know (we didin't), a mooncup is a silicon menstrual cup women can use instead of a tampon or sanitary napkin.

It's like a direct to consumer ad that's actually watchable.

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by Steve Hall    Jan-30-13    
Topic: Strange



Schneider Beer Asks Women to Forgive Men For Acting Like Idiots

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Created by Ogilvy Argentina, this Schneider Beer commercial asks women to forgive men for their various annoyances such as tacky compliments, questionable browser history, an unbuttoned shirt as sex appeal device, taking no as a yes, playing a guitar that doesn't exist and for not washing hands. Oh yes, this one's got it all ladies.

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by Steve Hall    Jan-30-13    
Topic: Commercials



Pepsi NEXT Super Bowl Ad Trots Out Tired Parents-Not-Home Scenario

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This TBWA\Chiat\Day LA-created Super Bowl Pepsi Nest ad could have been funny. It follows the over-played scenario in which parents return home to find offspring having a party. It's got all the usual antics including a guy duct taped to the ceiling.

Parents come home home with the usual horrified looks on their faces and exclaim, What's going on here?" Dad then says, "hold on" and...while a dude pours milk over himself (OK, that is kinda funny)...ponders the "real cola taste. And that's it. That's all.

Tired premise. Poor execution. But what do we know. Drunk Super Bowl fans will probablt love it and tweet it up the charts.

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by Steve Hall    Jan-30-13    
Topic: Super Bowl 2013



This Beer Ad Will Make You Go 'Huh?'

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This is...perhaps...the strangest ad we have ever seen. Created for Skol Beer by F/Nazca Saatchi & Saatchi, ther ad promotes the Brazilian Carnival season. Set to the tune of Wagners' Ride of the Valkyries, soldiers practice dance moves, kissing techniques and detonate confetti hand grenades.

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by Steve Hall    Jan-30-13    
Topic: Strange



Speed Stick Saves Guy From 'I'd Fold Your Panties Any Day' Embarressment

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For its first-ever Super Bowl outing, Speed Stick will tackle the proverbial awkward laundromat encounter with the hot chick. Aligning with its protective promise that Speed Stick will only allow guys to sweat on the inside when in awkward situations, we see an impatient guy take a woman's laundry out of the drier so he can put his in.

Of course, there's a pair of tiny yellow panties atop the pile which falls to the floor. When he stands after picking them up, his eyes...and the camera...slide up the body of an attractive woman who asks, "What are you doing?"

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by Steve Hall    Jan-30-13    
Topic: Super Bowl 2013



Extended Kia Space Babies Super Bowl Ad Even More Epic

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Here's an extended version of Hyundai's Kia Sorento Space Babies Super bowl commercial. We think the ad will get a lot of laughs. After all, anyone who's ever had kids is very familiar with juggling, dancing and improvising after being asked, "Daddy/Mommy, where do babies come from?"

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by Steve Hall    Jan-30-13    
Topic: Super Bowl 2013



Girls Makes Out With Frog in Zoosk Ad

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Dating site Zoosk is out with a silly video in which a girl tries to get it on with a real frog. The message, of course, is that a woman's prince will never be found in a frog but just might be a few click away on Zoosk.

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by Steve Hall    Jan-29-13    
Topic: Strange



Hyundai Survives Gaspocalype in Canadian Super Bowl Ad

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Hmm. Too bad this commercial won't be airing during the Super Bowl in America. Only Canadians will get to see this Max Max-themed Hyundai commercial entitled Gaspocalypse.

The ad features Max Max-like characters racing after a man driving a Hyundai. Given the title of the ad, you can guess how it ends. But it's still amusing enough as well as action packed. The coda is kind of unnecessary but it doesn't really ruin the work.

Created by Innocean Canada, the ad was directed by Benji Weinstein of Steam Films/Tool of North America.

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by Steve Hall    Jan-29-13    
Topic: Super Bowl 2013



Unruly Launches Tool to Predict Viral Success

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Today, Unruly Media, keeper of the ever popular Viral Video Chart, has unleashed a tool that is said to offer advertisers the ability to predict the viral success of videos.

Unruly's ShareRank promises to help advertisers optimize their content by determining, in advance, how much earned media they can expect to see.

Advertisers who use the predictive tool will gain insight into the psychological, social and content triggers that affect the success of their video content as well as learn the word of mouth potential of their video before they spend anything on media.

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by Steve Hall    Jan-29-13    
Topic: Tools, Viral



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