Saatchi Aims to Curb Cyber-Bullying With Browser Plug-In

BBR Saatchi&Saatchi met with 15 teenagers from the StartupSeeds organization -- a program for nurturing technology -- oriented youth, in order to try and find a solution to a national (Israel) and worldwide problem -- cyber-bullying. Boycotts, harassments and offensive messages have caused many children emotional damage which in many cases has pushed them to end their lives tragically.

Out of dozens of ideas, the agency chose to focus on the cyber bully just before they write an offensive message on platforms like Facebook, blogs and forum. The agency created a Chrome browser plug-in that detects offensive words, and replaces them with positive ones.

Hmm. Getting an actual bully to install an actual plug-in that actually stops a bully from bullying is, well, a bit of wishful thinking. Just saying.