Dove Uses Women's Hair Ad Stereotypes to Sell Men's Shampoo
This Brazilian Dove Men + Care Shampoo from Ogilvy & Mather puts a spin on the whole slo-mo lustrous hair thing we so often see in women's shampoo commercials. In the ad, some poor guy has used women's shampoo and it's giving him that "women's hair commercial" thing.
The ad brilliantly highlights every last flip, twist and cranial maneuver seen in many women's shampoo commercials. Even as the man races home to wash his hair with the right shampoo, we are treated to even mor slo mo "women's hair commercial" goodness.
by Steve Hall Mar-26-13 Click to Comment