K-Mart Helps You Shit(p) Your Pants

In a classic riff on "shit my pants," K-Mart is out with an ad entitled Ship My Pants. And, yes, that's pretty much all they say throughout the entire ad. And, yes, it does sound like everyone is saying "shit my pants." Except for the the guy who says "I just shipped the bed."

The ad received two minutes of commentary this morning from Matt Lauer on Good Morning America, likely reaching more people than the ad ever will.

The ad touts the brand's new online shipping service.