Bra Aims to Inflate Japanese Economy


Every year, Swiss lingerie brand Triumph debuts a concept bra. Past efforts have included a tourism-themed bra, the Hanshin Tigers Bra which honored the Japanese baseball team and a bra that claimed to help women quit smoking.

This year the brand has introduced the Abenomics bra which is named after Prime Minister Shinzo Abe. The bra is a nod to Abe's "three arrow" economic plans which aims to hoist Japan out of its present deflationary state by raising inflation 2% each year.

In line with that goal, the bra promises to increase women's bust sizes by 2% which, you think about it, really isn't that much. The golden bra -- which is really more of a camisole of sorts -- sports upward skewing arrows and is worn with a mini skirt with a target.

Of the effort, Triumph spokeswoman Keiko Masuda said, "We hope that, as the Japanese economy grows, we can also help bust sizes to get bigger." Hitomi Tanaka could use the company.

by Steve Hall    May-13-13   Click to Comment   
Topic: Racy