These Pearl Izumi Sneakers Are So Fast They Will Kill Your Dog


Haven't we all seen enough movies, TV shows and other forms of entertainment that take steps, often extreme and comical ones (think stuffed animals standing in for real ones), to insure we never, ever, under any circumstances whatsoever, have to bear witness to animal cruelty -- even the most innocuous -- in any of the content we consume?

Whether or not one feels this is a bit of overkill is really irrelevant, the cause groups and their public have spoken. No harm -- even of the fake variety -- shall come to animals.

So it's really no surprise running shoe brand Pearl Izumi is catching heat for an ad if created which shows a dog that has just suffered a heart attack while on a run with its owner being given CPR.

After the ad appeared in Canadian Running magazine, Pearl Izumi was blasted on social media by outraged dog lovers.

Reacting to the ad, Omaha bed and breakfast owner Julie Mierau said, "When I saw the ad, I believed they were trying to say the dog was dead. That was horrifying to me. It's offensive to me as a dog lover...that the message is these shoes will make you run so hard you'll kill your dog."

Pearl Izumi has since pulled the ad and posted an apology on its Facebook page.

by Steve Hall    Sep- 5-13   Click to Comment   
Topic: Brands, Campaigns, Policy