Pinocchio Gets A Nasal Stiffy in HIV Awareness PSA

Loaded with double entendre, this French AIDS awareness campaign features a randy Pinocchio hooking up with a willing lady who asks Woody if he has any condoms. He replies, "No, it's fine. Don't worry." Which, taken one way, could be a perfectly acceptable answer since Woody is just a piece of lifeless wood.

On the other hand, here Woody is a metaphor for the 615,000 people in Europe who have HIV and don't know it...and should always wear a condom. After he tells his date not to worry, Woody sprouts a metaphorical nasal hard on which, we suppose, he should heed as a warning. Or engage in some sort of nasal sex fetish. TBWA Paris created the ad.