So You Think People Watch Super Bowl Ads? Here's What Really Happens


So you think everyone stops what they're doing to watch commercials during the Super Bowl? It's a wildly held belief that it's the one time of the year, people actually do pay attention to commercials.

Adobe has another thought on that topic...

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by Steve Hall    Feb- 4-14    
Topic: Super Bowl 2014

Hilarious Parody Pokes Fun At Bob Dylan's Chrysler Super Bowl Ad


So during that epic Chrysler Super Bowl spot which featured Bob Dylan droning on about all things America, he, at one point, asked, "Is there anything more American that America?"

To which a Miami Ad School student said, "Yea, there's a lot more in America that's all about America being America...and stuff."

And then came the parody...

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by Steve Hall    Feb- 4-14    
Topic: Spoofs, Super Bowl 2014

10 Tips For Creating A Viral Blockbuster


You want to create the next viral video. Sure, who doesn't? But knowing that videos "go viral" organically, not mechanically, you should be focusing your efforts on creating a solid, baseline presence for your brand on YouTube.

No rocket science here- just smart, concerted planning. You might not produce a viral video, but you'll create strong content that ties into your overall marketing efforts while also helping to raise awareness and leads for your brand.

Download this tip sheet now to better your chances your work actually will "go viral."

by Steve Hall    Feb- 4-14    
Topic: Research

Finalists Announced For 2014 SXSW Interactive Awards


Yesterday, SXSW Interactive announced the finalists of the 2014 SXSW Interactive Awards, all digital projects that were launched or completely redesigned in 2013 (with the exception of those in the Classic category).

The winning entry across each of the 15 categories will be revealed at the 17th Annual SXSW Interactive Awards Ceremony presented by INNOCEAN on Tuesday evening, March 11 at the Hilton Austin Downtown (500 E 4th St), which will be emceed by Nerdist News host Jessica Chobot.

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by Steve Hall    Feb- 4-14    
Topic: Industry Events

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Anheuser-Busch's 'Puppy Love' Tops SpotBowl Super Bowl Ad Poll


In a game that only a Seattle Seahawks fan would find entertaining, it was a cuddly commercial featuring a Clydesdale horse bonding with a puppy that won America's vote in SpotBowl's annual Super Bowl commercial poll.

The poll, in its 11th year, was created by advertising agency, Pavone. SpotBowl was presented this year by Adrants.

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by Steve Hall    Feb- 4-14    
Topic: Super Bowl 2014