This Strange 'Water Porn' Ad Promotes Debt Relief


With "striking underwater visuals" this ad from Reason Partner and Untitled Films for Credit Canada has a simple message. Credit Canada is there to get you out from under. We love the analogy between drowning and facing financial difficulty. Because the two often feel the same.

Well, it's nice to know Canadians are just as in debt as Americans.

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by Steve Hall    Feb- 5-14    
Topic: Commercials

Today Maria Sharapova Was in Sochi Launching Samsung's Galaxy Studio


Personally, we prefer Maria Sharapova back in her Land Rover and Dentsu crotch shot days but, hey, we all grow up eventually.

If you haven't heard, last summer Sharapova was named Samsung brand ambassador for Sochi. Today, she and Samsung launched the Samsung Galaxy Studio inside Olympic Park. The Galaxy Studio Olympic Park will give people a chance to check out Samsung's newest technology and connect with the Olympic Games.

Of her involvement, Sharapova said,"I'm thrilled to join Samsung in the opening of its Galaxy Studio in the Olympic Park and delighted to be a part of today's celebration that symbolizes the start of Samsung's onsite Sochi 2014 campaign. As an athlete myself, I appreciate Samsung's efforts to provide personalized Games Time experiences to fellow Olympians and also fans through a variety of Studio experiences that help us all get the most out of the Games."

by Steve Hall    Feb- 5-14    
Topic: Celebrity

Questlove Kicks Off Guitar Center Campaign


Pereira & O'Dell is out with a new campaign for Guitar Center titled "The Greatest Feeling on Earth". To kick off the campaign, the agency hooked up with Time Magazine's 2013 "Coolest Person on Earth", Questlove, as the campaign's first artist Ambassador. He will star in the first spot of a series of commercials that will feature other artists.

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by Steve Hall    Feb- 5-14    
Topic: Celebrity

Cannes Lions Announces 9 Jury Presidents


Now that the Super Bowl is over, we can turn our attention to the next big ad industry event on the horizon, Aside from the Academy Awards -- because, let's be honest, the broadcast is really just a playground for Super Bowl wannabees -- there's Cannes.

The 61st Cannes Lions International Festival of Creativity has announced the first nine jury presidents, out of a total of 17, selected to chair this year's juries.

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by Steve Hall    Feb- 5-14    
Topic: Industry Events

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90% of Super Bowl Social Buzz Came From Mobile (iPhone Ruled)


Social media management platform Engagor has compiled an infographic of Super Bowl social media stats. Chief, and unsurprising, among the findings was that 90% of social media activity emanated from a mobile device with 3X the number of posts coming from an iPhone compared to an Android device.

Other findings include:

  • Most discussed ads came from Budweiser, Pepsi, Coke, Bud Light and Butterfinger
  • Brands that engaged most were GoDaddy, Wonderful PIstachios, Sonos, Jaguar and Verizon
  • Top hashtags during the game were #seahawks, #brincos, #halftime, #bestbubds, #gethyped, #doritos, #beckhamforhm, #snickers
  • Top tweets came from H&M, Budweiser and Snickers
  • Most active states were California, Texas, New York, Florida and Washington

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by Steve Hall    Feb- 5-14    
Topic: Super Bowl 2014