The comments on AdWeek's Ad of the Day review of Old Navy's new Chandelier-created ad featuring MADtv comic Debra Wilson sum it up perfectly.
"Interesting. I didn't laugh once. Nevertheless, I think this actually COULD be funny if they cut it to a :30 and simplify by focusing on the fake wand sounds gag. That's the only comedic idea I see here. The rest of this spot is just trying way too hard."
"Meh. You can tell the client added the ending."
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When Geico first came out with its collection of ads in which people were put down for not realizing that, of course, everyone knows 15 minutes could save you 15 percent, they were funny. The retorts were witty, amusing and awkward enough to entertain.
Now they just feel contrived and stale.
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The next time you host a party, don't be surprised if a Glad-branded troupe consisting of cheerleaders, acrobats, fire breathers and stilt walkers appear to liven things up. Glad has teamed with three lifestyle bloggers to host parties at which the Glad-branded troupe will show up.
It's all to promote the brand's Black Bag line of trash bags.
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So content marketing. Everyone's doing it, right? Wait, you are doing it right? Good. But are you doing it, you know...right?
Make sure you are. Learn the eight deadly sins of content marketing, from the structural (don't overlook calls to action) to the intangible (what not to focus on).
Download this whitepaper now and make sure you aren't making any of these mistakes.
Here's an interesting prank. Claiming it has more vehicles, more employees and more locations "in most countries," the brand (or so it seems...we have reached out for clarification) decided to have it's competitors advertise for it.
Boxes were coated with a temperature sensitive paint that originally appeared black but upon warming up during delivery would reveal the message, "DHL is Faster."
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