7 Step Guide For Brands Using Content to Connect With Customers


This in-depth guide from Marketo and Kapost, entitled A Modern Marketer's Guide to Successful Buyer Relationships, is one of the best guides we've seen for marketers looking to use content to connect with customers and build lasting relationships.

The guide comes in the form of a workbook you can use to ensure you are maximizing your content marketing efforts.

In the eBook, you will find:

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by Steve Hall    Feb-21-14    
Topic: Research

Everything is Awesome! And So Is Coke's Social Media Guard Ad


We are all guilty of planting our faces in our phones in the middle of social situations. This sort of behavior would once be considered rude but, hey, since everyone's doping it, it must be OK, right?

Your parents and grand parents would be horrified if they saw you planting your face in your phone in the middle of dinner or while you should be playing with your newborn baby. But we all still do it so it must be OK, right?

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by Steve Hall    Feb-21-14    
Topic: Commercials

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