Dutch Celebrate New King With Princess Toss


You've gotta love any country that has a game called Princess Tossing to celebrate the crowning of a new king.

Until recently it was custom in the Netherlands to celebrate the Queen's birthday. From 1890 to 2013, the day was known as Koninginnedag or Queen's Day and celebrated on April 30th. The prominent opportunity for "orange madness", the day the sober Dutch let down their hair and dye themselves orange. Flea-markets, music and games on the street are traditionally part of this madness. This year marks the first Kingsday ever with the crowning of a new Dutch King: Willem-Alexander.

And to celebrate that crowning, on April 26, the Dutch will have a chance to toss princesses. Well, little stuffed dolls that look like princesses. Which is really too bad because the promotional video which features a real toss of three little guys looks like it was way more fun.

Actually the whole thing is just a promotion for Amsterdam-based agency Kingsday.

by Steve Hall    Apr-24-14   Click to Comment   
Topic: Agencies