5 Ways Brands Can Get More Out of Social Media-Fueled Sponsorships


Taking a look at Urban Outfitters sponsorship of HBO's Girls and positing 6 advantages of social sponsorships, Spredfast is out with a report which serves up 5 ways brands can get more out of their sponsorships.

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by Steve Hall    May-28-14    
Topic: Research

Las Vegas' Drai Beach Club Re-Invents the Pool Party


To tout he launch of the new Drai Beach Club/Nightclub which sits atop the the luxury boutique hotel, The Cromwell, in Las Vegas, mOcean put together this which aims to redefine just what it means to party.

Instead of black tie, we have black string bikinis. Instead of a dance floor, we have a pool floor. Instead of kissing, we have underwater canoodling. Instead of bravery, we have women shedding their bikini tops.

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by Steve Hall    May-28-14    
Topic: Video

Watch These Hipsters Hijack This Beer Truck in Slow Motion


So it's a well known fact that most beer commercials portray their subjects as sex-crazed neanderthals or idiotic buffoons. This Garigista ad entitled The Hipster Hijacking takes the second notion to an extreme.

The ad gives us a collection of stereotypical hipster characters who, after spying a truck full of Limited Edition Garagista, go on a rampage, assault the truck driver and make off with the beer.

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by Steve Hall    May-28-14    
Topic: Strange

Google Makes One Pixel Change to Logo


In the tiniest of tiny logo revisions, Google has made a slight change to its logo. The change moving the "g" to the right one pixel and the "l" down one pixel, was first noticed by Roastmasters on Reddit.

Of the change, Google said,"Great to see people notice and appreciate even single-pixel changes--we tweaked the logo a little while ago to make sure it looks its sharpest regardless of your screen resolution."

by Steve Hall    May-28-14    
Topic: Brands

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Why Brands (And Agencies) Are Wasting Money With These Big Social Media Deals


Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is booming. On April 23, Facebook reported revenue of $2.5 billion for the first quarter of 2014, up 72% over the previous year. Advertising accounted for $2.27 billion of Q1 revenue. Now, it seems that Instagram and Pinterest want a piece of the paid advertising pie, and they're not afraid to charge a lot per slice.

However, social networks like Instagram and Pinterest will not succeed by trying to replicate the broadcasting advertising model. Broadcasting does not work in the Social Era, as numerous studies have shown. In fact, online social media ads are even more ignored than TV ads, according to Harris Interactive.

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by Steve Hall    May-28-14    
Topic: Opinion, Social