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It's Been A Long Time Since This Pretty Baby Was Lost in A Blue Lagoon But Brooke Shields Is Perfectly Content Luxuriating on A Couch And Selling You Furniture

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For the launch of their new Urban Attitudes collection by La-Z-Boy, the brand is out with a new RPA-created campaign featuring spokeswoman Brooke Shields. The campaign includes television, print and digital ads that aim to alter misconceptions about what it takes to create a stylish living room.

In the TV ad, Brooke Shields is seen (not too closely, mind you) sitting on a couch talking about how much everyone wants a stylish living room even though they don't have a team of designers, unlimited budget or an industrial-sized hair fan. But with the Urban Attitudes Collection, now you can!

"The dress stays!"

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by Steve Hall    May- 7-14    
Topic: Celebrity



These Flo-Less Progressive Ads Featuring A Grown Man Burping And Farting in A High Chair Will Have You Laughing Your Ass Off

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Well the headline pretty much says all you need to know but Progressive Insurance is out with four new ads -- with longtime spokeswoman Flo nowhere to be seen -- that feature a grown man in a baby sling, in his "mother's" arms and in a high chair at work. The ads aim to encourage Millennials to drop their parents' seemingly outdated insurance and switch to Progressive.

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by Steve Hall    May- 7-14    
Topic: Strange



If You Watch One of These Cree Light Bulb Ads You Will Want to Watch All Eight

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Nothing could make us yawn wider then receiving a new campaign for a light bulb brand. But when the emails says "the campaign is a copywriter wet dream," our interest is peaked.

And this campaign from Raleigh-based Baldwin& is, indeed, peak-worthy. Featuring the entrancing Lance Reddick, known for his roles in Fringe and The Wire, we are thrust into a world of choice which pits the Cree LED light bulb against other, less innovative bulbs.

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by Steve Hall    May- 7-14    
Topic: Campaigns



See John Lewis Time Travel Through 150 Years of English History

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While nowhere near as moving as its Christmas ad last year, John Lewis' 150th anniversary ad is a nostalgia-laden look at 150 years of life in England presented in one flowing long shot that shifts from one era to the next.

With the tagline, "For 150 years you've never stood still. Neither have we," it would seem John Lewis wants everyone to know its changed to meet the changing needs of everyone's changing needs over the changing years.

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by Steve Hall    May- 7-14    
Topic: Commercials



Lamar Advertising Wants Your Mothers Day Wishes on Its Billboards

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For a medium that is, perhaps, the oldest and most traditional, the outdoor industry has done an admirable job in recent years keeping itself relevant as everything goes digital...including the industry's own billboards.

To help people show their appreciation and love on Mother's Day, Lamar Advertising has launch a hashtag campaign which encourages people to upload an image of themselves with their mother to the brand's Facebook page or to send a tweet using #InspiredByMom.

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by Steve Hall    May- 7-14    
Topic: Outdoor



'Lego Intern' Gets Hired by Energy BBDO

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Remember the Northwestern student who created a Lego version of herself and used it as a resume to apply for summer internships ad agencies? Well the student, Leah Bowman, has been hired by Energy BBDO and will start work in late June.

She writes on her imgur gallery, "A few weeks ago I was "that LEGO intern girl" but now I'm officially a BBDO Account Management Intern!"

Well congratulations, Leah!

by Steve Hall    May- 6-14    
Topic: Agencies



Dancing Dogs + Animated Gifs = Awesome Time Waster!

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Hahaha. This is too funny. Then again, we are easily amused. Then again, we're talking about dancing dogs! Hip hop dogs. Latin gods. Electro dogs, Disco dogs.

Dog treat company MISFITS, with help from Proximity Canada, is out with The Gif Dog Party, a site on which you can choose a song, a venue and a posse of dogs to get their dance on. And the, of course, share the whole creation to your social media followers.

And that's it. Have fun.

by Steve Hall    May- 6-14    
Topic: Online



Kirstie Allie Asks Jennie Craig For Help Again

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After an 8 year lapse, Kirstie Allie is back with Jenny Craig in a new LXRD-created commercial in which, well, she begs Jenny Craig to come back to the weight loss program so she can lose 20...no, 30...pounds. Will she succeed? We assume the campaign will, over time, let us know.

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by Steve Hall    May- 5-14    
Topic: Celebrity



5 Reasons Your Content Isn't Going Viral [Infographic]

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Who Is Hosting This, a hosting site rating site with its own viral marketing desires, is out with an infographic entitled 5 Reasons Your Awesome Content Isn't Going Viral.

The infographic takes a look at what makes content shareworthy and sites what can detract from that such as lack of emotional appeal, bad timing, poor design, poor distribution and more.

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by Steve Hall    May- 5-14    
Topic: Social



Gunshots, Explosions, Angry Mobs Make This Vacation One to Remember

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Taking an out of context, you-had-to-be-there approach to promoting Colonial Williamsburg, The Martin Agency is out with two new commercials which aim to highlight the destination's many attractions which, when explained out of context, can be a bit off putting.

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by Steve Hall    May- 5-14    
Topic: Commercials



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