The whole brands takes over a town thing? So done. So over. But when you think about it, Bud Light taking over a town and calling it Whatever, USA for a period of time just might get a pass? Why?
Because the Millenials who came up with the idea were likely in junior high school when Half.com started the whole brand-renames-town thing way back in 2000.
So everyone's doing content marketing these days. Whether you call it content marketing, inbound marketing or native advertising is irrelevant. Because all of you are doing the same thing; creating content (instead of ads) to sell your product or service.
So acknowledging that, every bit of content you create should be killer content, right? Well here's the secret to creating killer content. At least according to this infographic. It's not a click-bait headline (hello Business Insider, Buzzfeed, Upworthy). It's not a link to Wikipedia. It's not the use of images. It's not listicles. It's references. Yes, references. Again, at least according to this infographic.