5 Actionable Strategies for Boosting Sales Conversions Now
If you run a WordPress eCommerce website, your main goal is likely to convert as many sales as possible. However, there is a big difference between forging strong relationships with loyal customers and simply throwing marketing strategies at whomever will take the bait.
Because in the end, the stronger the ties you have with your loyal customer base, the longer they will remain faithful to your brand. In fact, 94% of companies see "higher engagement and conversions rates" with a dedication to customer service.
This is because ultimately, those that cater to their customers in a more personalized way - think effortless shopping experiences, convenience, and excellent product inventory-will experience an increase in sales as a result.
As an eCommerce shop owner, it is your job to implement as many actionable steps as you can to bring more people to your website. From there, you must entice them down your site's sales funnel. And of course, you should aim to encourage customers to finalize their transactions at the end of the funnel, so you can bring in additional revenue.
But how do you go about fostering sales conversions?
If you are unsure about how to cater to future customers, as well as retain current ones, and convert more sales in the process, keep reading. Today we will examine some of the best strategies you can put into action right now to help boost sales conversions in your online store.
1. Have a Solid Foundation
The first thing you should do to help convert more sales, is build a solid eCommerce shop using a high quality eCommerce platform such as Shopify. Doing this will guarantee the foundation of your online shop in terms of design and functionality.
Your eCommerce website should have the following traits if you want to ensure a good user experience:
- Easy user navigation
- A smooth checkout process
- Adequate branding
- Proper design to match the brand and product base
- Promotional opportunities for upsells and cross sells
- Stunning product images
- An easy to use search function
If by chance you do not want to use an all-in-one eCommerce platform like Shopify, you can always create a WordPress website from scratch. You can utilize the design that comes withWordPress compatible themes, make use of a WordPress eCommerce plugin, and take advantage of the built-in blogging functionality.
And, speaking of blogs, your eCommerce shop should have a dedicated blog section for educating, entertaining, and informing your customers about your business, products and services, and special deals you are running for loyal followers.
2. Offer Coupons or Discounts
Offering your customers exclusive discounts or coupons to use on their current purchases will entice them to finalize their transactions. These coupons can offer specific amounts off a total purchase or provide a discounted percentage. Either way, customers will feel they are getting a deal and you will secure a sale.
A great way to make it known that you offer regular coupons to loyal customers is to have a dedicated section, much like your blog, just for coupons. A good example is seen here, on WPKube. Though the coupons offered here are not directly related to eCommerce transactions made on this specific website, it is an exceptional example of how to create a dedicated coupon section.
3. Make the Checkout Process Easy
With abandoned shopping cart rates nearing 70%, it is important you focus on how to avoid customers backing out at the last minute from their purchasing decisions.
Evaluate your checkout process and make sure it is as simple as possible. Long, complicated steps discourage customers from moving forward. If you must require multiple steps throughout the checkout process, at least consider a breadcrumb trail, such as the one Amazon presents its customers, so users know they are following the right path.
A great way to determine the best checkout process for your customer base is to A/B test until you find the sweet spot that converts the most sales.
4. Provide Live Chat Support
Your customers want to know that they can reach out and get support at any time. This may be through email, phone, or even live chats. In fact, giving your customers access to live chat support provides many benefits:
- Reduce Costs. Live chat support is 17%-30% cheaper than providing phone support.
- Increased Multitasking. Those on live chat support duty can handle multiple chats at a time, which increases your support efficiency.
- Better Customer Service. Offering email or phone support can be helpful, but instant live chat support is more effective and produces an increase in customer satisfaction.
- Company Improvements. By collecting data from live chat sessions, you can better identify your customers' pain points and make improvements.
- Convenience. Your customers will love the idea of live chat because it is immediate and does not require them to stay on hold or await a response that may or may not be coming.
Lastly, by having live chat sessions available on your eCommerce website, you stand to see an increase in sales. Live chats help answer customer questions and instill more trust in your brand. As a result, potential customers are 20% more likely convert after finishing a satisfactory live chat session.
5. Secure Your Site
Another great technique for instilling trust in your brand, and converting more sales, is to secure your eCommerce site. Your customers need to know that their personal and financial information is safe at all times.
Since data breaches spanning all types of websites, eCommerce included (remember Target?), continue to be an issue, it is crucial you reassure your customers that you are doing everything you can to keep them safe.
Here are some of the best methods you can use to secure your site and make sure your customers are aware their data is safe:
- Get an SSL certificate for your website to prove you have secured all data that passes between your site's web server and your customer's browser
- Display credit card images and a PayPal logo to show customers you only accept trusted payment options
- Never store your customer's credit card data in case a breach occurs
- Implement secure registration logins (if this applies to your online shop)
In the end, securing your website is a great way to show your customers that you are serious about their personal information and take the necessary measures to keep it safe at all times.
In the end, all eCommerce website owners should focus on converting more sales. After all, this is how you generate more revenue, expand your audience base, and instill loyalty amongst current customers.
By implementing some of the above-mentioned tips for increasing sales conversions, you are sure to see your success grow. Just remember, what may work for one, may not work for you. That's why continually evaluating your sales metrics, testing your strategies, and making changes is critical to your eCommerce site's overall success.