For those unfamiliar, SEO, or search engine optimization, is used to describe the attempt to improve the ranking of a certain page in a search engine. Since the world today basically spends the whole day on the Internet, looking for different types of services, SEO has proved to be very handy when it comes to optimizing your website to be at the top of the list in the search engines.
Mary Meeker has just published her 2019 Internet Trends Report, and analysts all over the world are still digging through it to take away the parts that they can use and adapt for their businesses. In among all the statistics though - which included the revelation that for the first time in human history, there are now more people with access to the internet than without - there was a key point she drew attention to about the concept of 'freemium' marketing. A lot of people probably ignored it, because on the surface it sounded like she was talking about the popular 'Fortnite.' In reality, it might have been the single most crucial part of the whole report.