RIP The Video Completion Rate Metric


Yes, I said it. It's finally time to publicly state that the video completion rate (or VCR) metric is no longer useful. Sure, for many years since the metric was first introduced, agencies and marketers alike have relied on the VCR standard as a way to assure brands and clients that they have, in fact, proved that a set of eyeballs were engaged and we had their attention for the duration of a video. It seemed logical. The metric would weed out accidental clicks to video links and players. It would also weed out casual viewers who only watched the first 10 or 15 seconds of a video and moved on. But that was about as much assurance that the platforms had delivered our messages to a large number of eyeballs, as we were going to receive.

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by Steve Hall    Oct-22-19    
Topic: Video

4 Advanced Digital Marketing Strategies You Should Try


Whether you run a small business or a multinational company, digital marketing is the most effective way to reach unlimited prospective customers. Your strategies define your success. Therefore, since knowledge is power, you should constantly stay informed with the latest digital marketing techniques that are proven to provide excellent results.

Every business is unique, and that is why entrepreneurs should always test and measure their marketing campaigns before investing even more time, attention, and budget.

If you're a seasoned digital marketer, small business owner, or online entrepreneur who's looking for some spicy digital marketing techniques, you've landed on the right post.

In today's article, I'm sharing four advanced digital marketing strategies that you should try immediately. Knowledge is useless unless you act on it!

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by Steve Hall    Oct-22-19    
Topic: Publishing