Top Tips for Managing a Social Marketing Strategy


Social media has become a huge thing in the modern world. Just a few years ago, social media management was not considered as important by the mainstream media. However, with the penetration of the Internet and smartphones, social media has become huge. Research shows that 7 in 10 Americans today utilize social media, compared to 5% 15 years ago. Businesses cannot succeed today without investing in social marketing. While knowing the essence of social media is critical, developing a social media marketing strategy is more important. The following are tips that can assist to establish a strong social marketing strategy for a business.

Lay out Campaign Goals

It is impossible for individuals to attain something if they do not know what they want. While a business may be under pressure to implement a social media strategy, there is a need to take time and lay out goals. These will make it easy to measure the impact of the strategies on the business. interested have impactful goals;

  • Use numbers. For example, if you want to increase the number of followers on the Twitter handle of the business, you can indicate: Reach 3000 followers on Twitter within three months.
  • Each goal must be specific. Instead of saying, increase traffic to the website, a statement like increase website traffic by 10% in the first month will be more specific.
  • The goals should complement the rest of the marketing strategies.
  • Get high-quality content. An essay writing service will assist you to develop high-quality content to post on your pages.

Know Who Your Audience Is

Not every individual with a social media account is your ideal client. It is crucial to determine the platforms where your clients are. For instance, most of your clients could be on Facebook. In such a case, spending more resources on other platforms will not yield good results. The best approach to identifying where your clients are gathering is using pre-existing analytics. These will assist you to determine conversations and topics that clients are interested in. Making your decision on which social media platforms to use should be driven by the available data. This will enable you to focus more on the social media platform that will yield more returns.

A Plan of Action Is A Must

A strategy cannot succeed without an implementation plan. Having a laid out plan of action is critical in ensuring that the strategy works as expected.

  • The plan of action should include the frequency of posting on social media accounts. Once you establish the number of posts per day or week, you should be consistent.
  • Determine the content that you will put out there. What is posted on social media should be the official position of the business on a certain issue. Hence, you need to establish in advance what should be shared with the public
  • As part of social media management, do not focus on self-promotion. Instead, seek to share current issues and trends that clients will find interesting.

Use Metrics to Evaluate Progress

Social media management depends largely on the analysis of data. Without proper analysis, it is challenging to determine its effectiveness. In marketing, feedback from clients is critical for determining the best course of action. A social media strategy must include metrics for evaluating the progress of the strategy. These include:

  • Analytics from top social media apps 2020 like Twitter, Facebook, LinkedIn, and YouTube among others. The analytics indicate how followers and/or subscribers are increasing or decreasing. Further, the analytics show how users are engaging with the content posted.
  • Web analytic tools like Siteimprove, Google Analytics, Mixpanel, Amplitude Analytics, and Matomo Analytics among others are needed to demonstrate the source of your traffic.

You are free to choose between paid and free versions as long as they meet the need of your company.

Research Extensively to Know More About Your Audience

You cannot target all social media users as this will cause wastage of time and resources. Instead, there is a need for a business to identify the target audience and concentrate its efforts on specific people. Meaningful social media marketing entails connecting and engaging with the audience such that you know them comprehensively. The flowing will assist in understanding the target audience:

  • Undertake surveys. This can be done through survey questions via email, a poll on Facebook or Twitter, and creating a video among others.
  • Feedback on an article. Request an online company to provide essays for you so that you get an article and use it to get feedback from clients.
  • Analyze the audience to identify their demographics.
  • Reply to all the comments on social media. Some businesses respond to comments that are positive and ignore the negative ones. However, you should respond to all the messages on your blog and social media. The move will make it possible to identify the characteristics of the audience.

Increase Engagement Through Contests

The ultimate aim of the social media strategy is to increase visibility and engagement with followers. One of the most effective ways of doing this is by running contests to amp the outlined strategy. Before running the contest, consider the following factors:

  • Re-examine your goals. What do you want to achieve at the end of the day? Do you want to increase followers or engagements?
  • Which social media platform is best for your business? This will depend on where you have many followers or engagements with clients. It would be pointless to hold the contest say on Facebook where you have 1000 followers yet you can do it on Twitter where the business has 10,000 followers.
  • Promote the contest to create awareness among your followers.

Be Careful With the Social Media Content

Whatever you put on your social media account shows the position of the company regarding a particular issue. Hence, every content on your social media should be well thought out. If you never take time to scrutinize what appears on your accounts, then you are making a grave mistake. A media strategy cannot be complete without an elaborate plan on how to write high-quality content. It is advisable to engage custom writing services to develop your content. The following are the advantages of these services:

  • Well-researched content.
  • Free from plagiarism.
  • Content delivered within the allocated time


Use Social Media Analytics

Social media analytics refers to tools utilized to gather data from social media platforms and assist in informing and guiding in marketing efforts. Social media analytics are critical in measuring the actual performance against the set social media goals. There are various free and paid tools you can use. Choose a tool that addresses allows you to accomplish your goal.

Conclusively, managing social media has become critical for business in the current era. While social media strategy was not necessary, say 10 years ago, a business in the modern world will not succeed without an effective strategy for the management of social media. Although it may appear that managing social media accounts for a business is an easy task, it is actually the opposite. Using social media as a tool for marketing requires a lot of planning. Following the tips in this article will enable you to build a successful brand using social media.

by Steve Hall    Feb-18-20   Click to Comment   
Topic: Social