5 Great Examples on How to Use Explainer Videos in Marketing
An explainer video is a great marketing tool. And if you use it right, you will benefit your business.
The vast majority of the companies place explainer videos on their website to explain to prospective customers how their products work. However, this is not the only way explainer videos can be used in marketing.
Let's consider five examples that show how companies from different industries use explainer videos to grow their businesses.
Focus on customer's pain points
Do you want to draw the audience's attention to your brand? Show your customers that you do understand their needs. Use an explainer video to prove that your product is designed to address these needs.
Name: Slack - Work, simplified
About the company: Slack is an app, a chat room for the whole company, designed to replace email as the primary method of communication and sharing. Slack eliminates the necessity to switch between the apps and helps to boost team productivity.
About the explainer video: The video consists of two parts. The first part shows how managers and team members suffer from dealing with constant emails, alerts, and meetings. This part of the video is drawn in grey, and it evokes negative emotions.
The second part of the video demonstrates how Slack can transform working life to be simpler, more pleasant, and more productive. This part is drawn in vibrant colors, and it evokes positive emotions.
This explainer video resonates with the target audience - managers who struggle to boost team productivity - and communicates a call-to-action. It helps Slack to drive conversion rates and increase sales.
Present a new feature
Even if your company exists for many years, and everyone knows how your product works, you still can benefit from explainer videos. For instance, you can create videos to present new features of your product.
Name: Skrill - Buy and sell cryptocurrencies from your account
About the company: Skrill is a payment system that allows low-cost international money transfers. Skrill supports 200 countries and over 40 currencies and has over 40 million users worldwide.
About the explainer video: This summer, Skrill has released a short explainer video to present a new feature that allows to buy and sell cryptocurrencies.
The video helped the company in two ways. Firstly, Skrill informed current clients about new business opportunities. Secondly, the video attracted a new audience, cryptocurrency experts, who are interested in using Skrill not as an international money transfer platform, but as a cryptocurrency trading platform.
Share your vision
An explainer video is a great tool to communicate your company's vision to a wide audience. "By using a simple graphics and narrative storytelling technique, you can explain to your customers who stand behind your brand and what values you promote. You can get people to fall in love with your products and your brand," says Donna Torres, a marketer at Studicus and Wow Grade.
Name: Chipotle - One Man's Quest for Better Tasting Pork
About the company: Chipotle is an American chain of fast-casual restaurants specializing in tacos and Mission-style burritos.
About the explainer video: In contrast to other American fast-food restaurants, Chipotle is committed to using the quality ingredients raised with respect for the animals, the environment, and the farmers.
The video communicates the company's mission statement. It explains why Chipotle does not use cheap pork that comes from farms where the pigs are confined in gestation crates and given antibiotics. The video helps to improve customer loyalty and turn customers into brand advocates.
Take your social media campaign to the next level
If you introduce a new product to the market and want to promote it on social media, you should consider using a short explainer video as an ad. Here is a great example to follow.
Name: Resume.io - How it works
About the company: Resume.io is an online platform that allows job seekers to build a perfect resume using professionally designed templates.
About the explainer video: Resume.io created a 27 seconds long video to explain how the platform works and used this video as a YouTube ad.
The marketing campaign was successful. The video helped the company to grab the target audience's attention and convert ad viewers into platform users. Once job seekers understood that Resume.io allows building an excellent resume in a hassle-free way, they decided to sign up.
Create a strong visual brand
In the age of fierce competition, it's important to build a strong brand. Here is an example of how you can use explainer videos to maintain a strong brand identity.
Name: KLM Airlines - Flight safety
About the company: KLM Royal Dutch Airlines is the flag carrier airline of the Netherlands.
About the explainer video: KLM Airlines strives to create a strong visual brand, and uses explainer video for this purpose.
The Netherlands is famous for its blue and white pottery, also known as the Delft Blue or delftware. As a national company, KLM uses the Delft Blue patterns as an element of its visual brand identity.
Naturally, the KLM flight safety video also was designed in the delftware style. This video perfectly matches the overall branding strategy of the company and help KLM stand out in the crowd.
Do you feel inspired to create an explainer video for your brand?
If you want to use an explainer video to boost your marketing efforts, you are moving in the right direction. Here is a short guide on how to get an excellent explainer video:
- Think about how you will use your explainer video. Set a specific goal you want to achieve: raise brand awareness, drive traffic to your website, improve brand loyalty, etc.
- Brainstorm ideas with your team. Think about what type of video fits your brand the most: whiteboard video, infographic video, etc.
- Hire a storyteller or video scriptwriter to write a script for your explainer video. Check out online writing services like TrustMyPaper and WritingJudge or freelance platforms like Upwork and Fiverr.
Now it's time to take the first step! Create an explainer video and take your marketing strategy to the next level.
This guest article was written by Bridgette Hernandez, a Master in Anthropology who is interested in writing and is planning to publish her own book in the near future. She works with professional writing companies such as BestEssayEducation and GrabMyEssay as and as a writer, Brid also does some editing work SupremeDissertations.