Step-by-Step Digital Marketing Guide for Long-Term Revenue
Digital marketing has truly changed the landscape of the advertising industry in this era. Various terms come under the umbrella of digital marketing, such as SEO services, social media and content marketing, email marketing, PPC advertisements, or affiliate marketing.
Regardless of what business or industry you're in, digital marketing can help you expand the clientele, increase your sales and create a brand image. However, that only happens if you strategize the marketing plan efficiently, which isn't limited to simply running an ad on Instagram or Facebook and expecting your sales to grow overnight; there are a lot of technicalities that you must consider.
Before learning how you can strategize your marketing plans, let's first take a look at how digital marketing can help your business stand out in a highly competitive world.
Benefits of Investing in Digital Marketing
If you want to stay ahead of the competition in your industry, it's crucial to invest in digital marketing. Here's how it can be a game-changer for your business:
- Helps you create a brand image for your business.
- Improves sales and increases the ROI.
- Makes it easier to reach out to the target audience based on demographics.
- Helps you understand the dynamics of market share.
- Provides greater engagement and makes it easier to reach out to a global audience.
Now let's move on to the guide that we've prepared for you. Scroll down to find out how you can strategize your marketing campaign to maximize the revenue for your business.
Plan Your Strategy
Follow these steps to devise an effective strategy:
Set a Clear Direction
This includes setting clear and precise objectives, goals, and targets. Having a clear-cut idea will make it easier for you to plan your marketing campaign. For instance, ask yourself what exactly do you want to achieve from the Instagram ad. Is it getting more followers, or do you want to increase engagement and impressions?
The answers will not only give you a sense of direction but also make you focus better. Use SMART (specific, measurable, assignable, realistic, and time-bound) strategy while setting your goals. That'll ensure that you can easily keep track of it, thus making it easier to achieve the business goals.
Know Your Buyers' Persona
Whether you have a B2B business or a B2C business, your buyers' persona is one of the essential aspects that you should know. It'll help you get an insight into which strategy might be the best one for you. It'll help you decide your budget and what exactly it is that may appeal to your audience.
For instance, you cant sell a $100 training course to a startup. Your strategy would fail right there because they wouldn't be willing to spend a hefty amount. Similarly, a teenage millennial might not be interested in why they should invest in your real estate property.
Thus, it's important to know your audience before selling your product or services to them.
Some important aspects that you may consider are the age and income bracket, location, interests, and pain points.
Carry Out a Competitive Analysis
Healthy competition is always necessary if you want to move forward and make waves in your industry. Assess the progress of your competitors and see which strategies are working for them. It'll also help you know your market share.
While assessing their progress, you can consider the following aspects: their strongest and weakest points, their marketing channels, their target audience, and the tone they use to promote their brand.
Which Digital Channels Are You Going to Use?
After you set your goals and decide upon the target audience, move on to this step. Depending on your goals and potential customers, you should prioritize the digital channels you want to use.
Let's understand it this way: if your goal is to increase the ROI, it's better to go for SEO services as it generates long-term revenue and is also more cost-effective. You can choose between link-building services, data mining, video advertisements, content marketing, or PPCs.
However, if your target audience includes millennials, there's no better channel than Instagram and Facebook to connect with them. On the other hand, if you want to target a more sophisticated category like businessmen, email marketing and Linkedin might be the best platforms to reach out to them.
Highlight the Tactics
Once you've chosen the marketing channels, the next step should be coming up with accurate keywords and other strategies. You then need to plan the kind of content you'll be creating; decide whether you want more informative content for your website or something opinion-based like a guest post, perhaps.
For the ads, it's also important to see what category of content will resonate with your audience the most; is it highlighting a social issue, or would something fun and trendy appeal to the audience?
Invest your time and energy completely during this step, and brainstorm different ideas with your team members. We bet it'll surely help you in the long run. Are you wondering how? Well, if your audience loves the content, you'll see an increase in the reach, impressions, and engagement rate. Thus, giving a boost to your sales in the long term.
Set a Budget
It's important to plan your budget and allocate it accordingly to different marketing channels such as emails, social media, and search engines.
You can come up with a strategy to decide a budget based on various factors such as:
- Budget for running ads to gain followers
- Campaigns for brand awareness
- Hiring SEO services to rank higher on search engines like Google.
If you notice that a particular category isn't generating expected results, you can stop spending on it and amend the plan accordingly.
Prioritizing the goals will help you save the budget rather than spending it on everything. For instance, if you want to gain more customers from a particular country, you can set the target audience and spend the marketing budget accordingly.
On the other hand, if you want to increase the conversion rate or email open rate, you can hire SEO service experts and ask them to do the job.
Monitor it From Time to Time
Some things you can do to monitor your digital marketing strategy include the following:
Set the Deadlines
Our advice is that you create a marketing calendar. This will make it easier to see your progress and ensure that you meet the targets within a deadline. Moreover, you'll feel more proactive and determined to meet the desired goals.
Pro tip: Be realistic while marking the goals on your calendar. Being too optimistic won't help you!
Analyze the Graphs and Results
You can use different tools to see the results of your marketing campaign. It'll give you an idea regarding whether or not you're moving in the right direction. It'll also help you develop alternate plans or make amendments to the current strategies if you see low engagement or conversion rates.
Keep a Check on the ROI
A lot of businesses make the mistake of not keeping track of their ROI. But you shouldn't forget to do it. It's important to scale your progress by noticing how much profit you made on each dollar invested.
It'll make it easier for you to look at the strengths and weaknesses and see what opportunities you can use to your benefit. Conducting a SWOT analysis in your board meetings can truly make a difference.
In case you don't see the marketing campaign generating expected results, you can refine the plan accordingly by doing the following:
- Retarget the ads by showing compelling ads to visitors to make them return to the website.
- Low conversion rates might be due to the low speed of web pages. Improve the loading speed of pages on your website.
- Try a different content planning strategy. There might be a chance that the audience isn't finding the content appealing enough.
Don't think that the dollars you spend on marketing are the money wasted. That's exactly where you could be wrong; rather, consider it as an investment that will produce long-term revenue for your business!
However, it's essential that you stay determined and make consistent efforts to attract the audience. Once you create a brand image for your business and build trust with your customers, your business will surely make waves in the industry. Hire SEO service professionals for the best results.
This guest post was written by Hoseph, a digital marketing expert. He has been associated with Search Berg for a decade. His advice on digital marketing has truly done wonders for a lot of businesses and helped them earn huge profits.