Sling Media is promoting its Slingbox, a device that connects to cable, satellite and DVR devices and allows for watching TV on a remote, Internet-connected computer anywhere in the world or in the next room, with a humorous spot, created by Hub Strategy, set in a church. While watching a football game during a funeral, the comments made by the guy in the spot don't quite mix with the tone of the service until all the other church goers chime in thinking the guy is commenting on the deceased rather than the game he's watching on his laptop.
Commercial aside, this Slingbox is very, very cool. For $250 and no monthly fee, you can view and control your home TV from anywhere in the world.
Created in June, this Axe news-report-mocking video about a fictitious Alaskan town that used Axe deodorant to attract women because the town had none, has finally found a home beyond the bits and bytes of the viral highway. The video will be central to an interactive television campaign running on Comcast ITV's Cartoon Network Swim Block and will consist of a news banner that runs along the bottom of programming which, if clicked, leads to the video.
To promote the TBS global warming awareness show, Earth to America, LA-based agency/production company Stun Creative has produced Earth to America, a 2-minute short starring Jack Black and directed by Jay Roach. It also features the Six Feet Under dead dad guy.
Currently running in theaters to raise global warming awareness, the short stars Black, doing his usual shtick, as an attorney who sues corporate America on behalf of the nation's children. Earth to America also promotes two upcoming events: a full-length comedy special of the same name that will air on TBS in November and a star-studded comedy showcase taking place on November 19, 2005, the final day of the HBO Comedy Festival in Las Vegas. The Earth to America project is Executive Produced by celeb environmentalist Laurie David.
HBO Video is promoting the launch of its Sex And The City full series DVD with a day in the life experience on November 1 where people can visit the show character's favorite haunts.
People can start their day off at New York Sports Club with a free workout to anyone wearing pink, visit City Bakery to sample the same brownies the girls enjoyed, grab a cosmopolitan with lunch at Cafeteria, take a free trapeze swing at the Trapeze School and end the day at Bowlmor Lanes. the whole thing is free and the venues are, no doubt, excited HBO is herding cattle their way.
Here's a little viral micro-promo, called Serenity Now, for the TBS re-run of Seinfeld riffing on the series' use of the term, "serenity now.:
To garner attention for its new season of sex talk show Talk Sex, Oxygen has launched an online match game where players must match the name of a fetish with its definitions while show host Sex Grandma Sue Johnson looks on. We have no idea if these are actual fetishes but Eproctophilia, or sexual arousal from farting and Agalmatophilia or sexual arousal from looking at mannequins sound plausible. While we don't think any of these fetishes apply to us, we'll certainly admit to Octogenariophobia or the fear of playing a sexual fetish game while grandma looks on.
Design and production company Troika Design Group just finished some promos for the Food Network called, "Food is..." which consist or lushly filmed food.
Or, if you prefer the press release version, Troika just "completed their latest campaign for long-time client Food Network. Entitled "Food Is…," the ID package comprises nine five-second spots that fuse gorgeous live-action footage together with crisp graphics creating vignettes in which food and life interact in emotional and unexpected ways. Troika handled all aspects of production, including writing, directing, animation, original music and sound design."
An ad, unveiled Wednesday night, promoting the upcoming NHL season which opens with a Chinese philosopher's quote, a bare-chested player and a woman in a bra and robe has been called offensive by Chairwoman of the National Council of Women's Organizations Martha Burk, the woman who led an unsuccessful attempt three years ago to get the Augusta National golf club to admit women. Responding to NHL spokeswoman Bernadette Mansur's assessment the spot simply portrays the woman as the man's spiritual trainer, Burk said, "That's a major stretch. The woman is a sexual ornament, in my view. It's appealing to adult men while trying to masquerade as something for kids."
The ad, which is hardly gratuitous and carries the tagline, "My NHL," was directed by MTV Video Music Awards winner Sam Bayer. Conductor, a California-based ad agency, produced the spots, which were filmed in British Columbia. The campaign, which break Monday, September 26, is set to air on NBC, Outdoor Life Network, and Canada's TSN. The ad can be viewed on the homepage of NHL.com.
According to a new report (PDF) from Gary Ruskin's Commercial Alert "sixty percent of movies advertised on the in-school TV program Channel One portray smoking." Ruskin claims since January 1, 2000 40 out of 67 movie ads aired on Channel One portrayed smoking. Ruskin's group, of course, doesn't like this and claims the portrayal of smoking in movies causes 390,000 young people take up smoking each year.
Giving Playboy some competition, Penthouse has secured $48 million in private funding to pursue an on-demand, subscription cable channel and wireless offering. After going bankrupt two years ago and morphing into a privately held company run by Marc Bell, Penthouse has toned down its raunchy image and plans to introduce more general, non-sexual content.