Budweiser Taps JibJab For Online Promotional Content


Anheuser-Busch has hired JibJab Media, creators of the animated video clip "This Land is Your Land," to craft online ads for the brewer. The two brother team, Gregg and Evan Spiridellis, will create web-based content designed to drive viewers to the Budweiser website. The duo have already created a clip, called, "Roll Out the Barrel," which hopes to combat the rising preference for spirits over beer among younger drinkers.

by Steve Hall    May-20-05    
Topic: Promotions

XM's Opie & Anthony Get CBS Reporter to Swear Live On Air

Radio personalities Opie & Anthony, continually pushing the envelope of decency, today, stood behind New York CBS 2 reporter had an intern stand behind Arthur Chien with an O & A sign shouting "XM Satellite Radio!" Chien, believing his network had cut aways to another feed, turned to the duo and shouted, "What the fuck is your problem?" Humorously, Chien did not know he was still on the air, live for all New Yorkers to see. Whoever has footage of this precious moment, please send it to us.

UPDATE: Video footage is here.

by Steve Hall    May-19-05    
Topic: Promotions, Radio, Strange

FM411 Brings Originality Back to Radio


Hoping to squash the homogenization of radio caused by focus group induced, unoriginal, repetitive playlists, FM411 has introduced a service allowing people to submit requests which are then electronically relayed to area radio stations who can then, with permission, notify listeners when their request will air.

Rolling out nationally in the coming months, the service debuted in Boston today with street "protesters" trying to "Make Radio Waves" and "Take Back Radio." FM411's hope is to build enough clout that radio stations will actually heed listeners wishes.

by Steve Hall    May-19-05    
Topic: Guerilla, Promotions, Radio

Giant Tube Of Crest Toothpaste Travels Country


AdPulp points to a Promo Magazine piece about a Crest promotion that consists of a gigantic tube of toothpaste in the form on an 18 wheeler. Called "The Crest Imagine Tour," the tube will make stops at summer events including music festivals, vacation spots and major cities. The truck is manned by Crest hostesses who hand out tubes of toothpaste to visitors who can enter the vehicle and lounge in its seating area as well as try out Crests's Whitening Plus Scope in a "personal brushing station."

by Steve Hall    May-19-05    
Topic: Promotions

Pope Boosts Beer Brand


Attending to very important things during his first 100 days in his new gig, Pope Benedict XVI, has, apparently given his approval, though while still Cardinal, of German brewer Stuttgart's beer. Pictures have emerged showing then-Cardinal Ratzinger enjoying Stuttgart beer. Now that he is Pope, sales have skyrocketed. In response to this, the brewery, last weekend, sent a truck, filled with 185 gallons of its beer, to the Pop in Rome.

by Steve Hall    May-12-05    
Topic: Promotions

Fitness Center Promotes With Panty Party

It's Not Porn. It's Charity

Assuring high attendance, Crunch Fitness is launching its most recent ad campaign with several Panty Party/workout sessions held at various locations. The first is Wednesday, May 11 at 1PM in Union Square Park. Crunch is encouraging people to show up wearing only panties or underwear. Those who do, or at least those who bring a clean pair of panties to donate to non-profit, UnderShare, will have their initiation fee waived if they choose to join the center.

While the allure of this event might seem tantalizing, the unfortunate reality is 99 percent of those who show up, if any do, will, most certainly, not be of supermodel caliber and will be far less appealing to the eye than, say Brad Pitt or Jessica Alba.

by Steve Hall    May-10-05    
Topic: Promotions

Harry Potter 'Goblet of Fire' Poster Revealed


The Leaky Cauldron has the new Harry Potter Goblet of Fire promotional movie poster and, true to Harry Potter fan behavior, there are currently 180 comments analyzing its imagery and hidden meanings. Us? We're just going to wait until November to see the movie.

by Steve Hall    May- 7-05    
Topic: Promotions

Funny Video Clips Promote Insurance Company


Nationwide Insurance has launched humorous website, Life Comes At You Fast, which challenges visitors to view 30 videos in 30 days, spot a hidden Nationwide frame, then be entered into a drawing for a Sony Handycam and G5 Mac. The videos, some of which you have, undoubtedly seen before, are amateur clips "America's Funniest Video" style such as the cheerleader who gets tossed too far, the fat woman who falls off the trampoline and the wedding attendees who collapse a dock. It's an intriguing tie in of life's unsuspected moments with an insurance company's ability to help you get back on your feet.

by Steve Hall    May- 6-05    
Topic: Online, Promotions

Don't Wipe Your Ass With This Ad


flickr user strph brings to our attention this toilet paper promotion placed, appropriately, on a roll of toilet paper. While ads on a roll of toilet paper might not be so bad what with a captive audience and all, strph points out marketer's continual perception of consumers as idiots citing the coupon ad copy, printed in bold, "Please Remove Before Use." Perhaps this was just the marketer's cheeky way of telling consumers not to shit on their offer.

by Steve Hall    May- 1-05    
Topic: Promotions, Strange

Richard Branson Gives Away Yahoo Ads

Yahoo and Richard Branson have teamed to offer one million ads to the winner of a Think Big contest. Any business can submit a 500 word essay making their case. One lucky winner will be chosen and given one million ads across Yahoo network properties.

by Steve Hall    Apr-29-05    
Topic: Promotions