Content Repurposing: Why and How to Do It?

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Many marketers incorrectly believe that repurposing content means jazzing up a blog with more relevant or evergreen data, and the rankings go up. If only life as a marketer was that easy, right?

It is, in fact taking existing content on your site, changing the format altogether, and getting two or three uses for it instead of one. So although it requires more thought, planning and execution to accomplish, it is still very much worth your while and will save you on the bottom line in due time.

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by Steve Hall    May-10-22    
Topic: Publishing



3 Secrets to Great Video Marketing Content in 2022

No marketer has any doubts about how valuable video has become. As a channel, it's a leading source for engagement. As a platform, it's an easy source for brand exposure. And as medium, video has a low barrier of entry -- all you need is a smartphone to produce content.

But for all of the optimism I just laid out, there are obvious obstacles that go hand-in-hand with each item on that list.

An engaging channel is great...but how do you gain (and hold) the attention of people instead of all the other channels out there? A platform that can attract new people to your brand is great too...but how do you know which specific video platform is most popular among your target audience? An easy-to-start medium can have great ROI...but how do you deal with the fact that most viewers expect polished, high-quality, well-edited, professional-looking videos?

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by Steve Hall    May-10-22    
Topic: Video



Why Are Technical Support Services Important For Small Businesses?

Technical support services are necessary for any small business owner who wants to give their customers the best experience possible. These services must be reliable and effective, staffed with experts who can answer even the most difficult of questions, quick to respond to clients, and a company that will keep up with technological advances to stay relevant.

There are many benefits and a few things you should know before turning over your business's IT issues to technical support. Take a look at these pointers here to understand the important technical support service for small businesses:

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by Steve Hall    May-10-22    
Topic: Tools



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Why Do I Need a Local SEO Strategy in 2022?

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The digital marketing industry is consistently evolving because Google keeps on changing its algorithms to rank websites. As 2022 starts, many people are expecting developments in Google SERPs algorithms, while some even wonder if local SEO strategies are going to work this year. Digital marketing experts expect to see some significant changes in the local SEO for the betterment of their client's businesses.


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by Steve Hall    May-10-22    
Topic: Campaigns



5 of the Best Tips to Get a Job Using Indeed

Are you one of the millions of job seekers looking for a new career opportunity? If so, you've likely come across Indeed - one of the most popular jobs search engines on the internet. Finding a job can be difficult, but using the right tools and resources makes it a little bit easier. If you're looking for a new job, Indeed is a great place to start. In this post, we'll give you five tips to help you get the most out of your job search on Indeed. Keep reading for more helpful advice!

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by Steve Hall    May- 9-22    
Topic: Tools



How and Why is Blogging Important in Advertising?

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Advertising campaigns are designed to serve the purpose of gaining visibility and attracting new clients. Blogging has been at the heart of advertising campaigns for almost two decades. Although new inventions in digital marketing seem to be on the rise, the value of blogging has never diminished. Even today, blogging is a way for businesses to form meaningful connections with their audience or customers.

Despite the growing popularity of video content, the importance of blogging cannot be underestimated. In fact, now, you have a lot more tools to support your blogging campaigns and reach the right audience. Blogging continues to provide structure, credibility, and visibility to all your business and your advertising campaign.

Keep reading below to learn more about how and why is blogging is such an important component of any advertising campaign. Let's dive right in.

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by Steve Hall    Apr-14-22    




How to Design a Website for 2022's Modern Retail Audience

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Do you want to position your retail business for instant growth? In today's day and age, you can't run a successful business, if you don't have an online presence.

As the online marketplace continues to dominate the shopping world, there's an increasing need for businesses to improve their online presence. Your website represents your business and gives your audience an idea about it. Developing a dull and boring website won't get you anywhere. Your website needs to be highly responsive, user-friendly, and equipped with cutting-edge features and widgets.

According to a study, In 2021, overall retail sales surged by 17.9% from 2020 and it's expected to increase further in 2022 and beyond. Every online marketplace has different requirements. While developing a website is critical for retail stores and other businesses, a study indicates that over one-third of small-scale businesses in the US don't have a website. If you don't want to be left in the dust in the coming years, you need to develop a striking website. Here's how you can develop a well-designed website for 2022's modern retail audience.

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by Steve Hall    Apr-14-22    
Topic: Tools



5 Ways to Organically Increase Your Instagram Followers

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Instagram has taken the world by storm and shows no signs of slowing down. Social media marketing has become the number one go-to tool for businesses that want to expose their brand for little to no cost. However, Instagram is not just the playground of business marketing, many aspiring content creators are also joining this wonderful platform and want their voices heard.

At the very beginning of their career journey, many Instagram brands reach out for a lifeline through bot-based follower growing marketing agencies that promise rather unreal numbers of instant followers, but your focus should really only be on increasing followers the organic way. When we speak about an organic increase in following we mean real followers. Read on and find out how to grow without sinking your marketing budget.

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by Steve Hall    Apr-14-22    
Topic: Social



Best Social Media Marketing Tips For Beginners to Grow Their Business

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As a brand, you know at this point that a huge number of your potential clients are via online entertainment, correct? Numerous organizations that know the effect of web-based entertainment promoting on their primary concern have been utilizing online entertainment techniques, for example, development administrations to build their scope. Moreover, more entrepreneurs are currently mastering important advanced abilities, for example, SEO and video advertising to dominate at virtual entertainment promoting.

Fortunately business visionaries aren't the ones in particular who stand to profit from acquiring such abilities. Advertisers and others who need to get by on the web can effectively remain important in the present computerized space by learning the under eight online entertainment promoting abilities.

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by Steve Hall    Mar-18-22    
Topic: Social



A Guide to Getting Started with Instagram Ads

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Advertising on Instagram is a powerful and visually-driven way to get your products, services, or website front and center to your targeted audience.

You can create video campaigns seamlessly and then optimize them. Businesses advertising on Instagram often see an impressive return on their investment, but it can be overwhelming to get started.

The following is a guide to getting started with Instagram and some of the most important things to know.

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by Steve Hall    Mar- 8-22    
Topic: Social



Custom Vinyl Decal: Using The Tool To Drive The Business Traffic

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When compared to the traditional modes of advertisement, such as banners, flyers, and postcards, vinyl decals are the most preferred option for businesses. One of the biggest reasons for a business to rely in decals is that it is not prone to wear and tear. Moreover, the other modes of advertisement succumb to damage and tend to fade over time. No wonder, the upcoming businesses rely on decals greatly and create their marketing strategy based on the usability of decals.

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by Steve Hall    Feb-25-22    
Topic: Specialty



Finding the Ideal SEO Company in Washington DC For Your Business

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Since the pandemic started, more than 300 brick-and-mortar businesses in Washington DC closed permanently or temporarily. On the other hand, business startups have sprung up in Washington DC, filling space in the digital world.

In this case, hiring the service of an SEO company for your business matters. In fact, it is a significant move for you, as a startup owner, to hire an SEO company in Washington DC. Every successful company has collaborated with an SEO agency.

Here are five steps to find the best SEO company in Washington DC.

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by Steve Hall    Feb-25-22    
Topic: Online



5 Marketing Trends That Will Dominate the Fashion Industry

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If you work as a fashion advertiser or own an online e-commerce store and sell fashion products. You're perplexed by various marketing trends and trying to figure out which one is the right choice.

Fashion marketing encompasses various activities involving fashion products, ranging from product design to adverts. A fashion marketer's foremost mission is to develop an image for the brand and place the items in their appropriate fashion niches.

As a result, fashion industries use some marketing trends to lead the world. Therefore, we'll go over the top five marketing trends the fashion industry uses. So let's get this party started.

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by Steve Hall    Feb-25-22    
Topic: Trends and Culture



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