Things to Consider When Planning Content Marketing Strategy


A good content marketing strategy can do wonders for your business. Most businesses used to focus on a hard-sell approach where they would push the audience to buy their products and services. Now, the focus has moved towards a more customer-centric approach. Businesses nowadays want to provide value to the customer and tailor their services according to their needs.

It isn't easy to come up with an effective content marketing strategy. There is a lot of content online, and chances are you won't be able to make space for yourself. That is, unless you take the right approach and consider all the important factors.
Read on to find out what to consider when planning a content marketing strategy.

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by Steve Hall    Aug-18-22    
Topic: Publishing

Content Repurposing: Why and How to Do It?


Many marketers incorrectly believe that repurposing content means jazzing up a blog with more relevant or evergreen data, and the rankings go up. If only life as a marketer was that easy, right?

It is, in fact taking existing content on your site, changing the format altogether, and getting two or three uses for it instead of one. So although it requires more thought, planning and execution to accomplish, it is still very much worth your while and will save you on the bottom line in due time.

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by Steve Hall    May-10-22    
Topic: Publishing

A Guide to Content Syndication


There are some big reasons to think about syndicating your content. Above all, syndicating is a great way to expand your reach. If you want to get your creative content in front of as many people as possible, syndication is a great way to achieve your goals.

Syndication can also be an excellent way to make more money. Art matters more than the dollars and cents, but boosting your revenue can help you invest more time and resources into your art, which benefits both you and your audience.

Like great art, there's no one-size-fits-all model for syndication. The simple flowchart design of this infographic from CopyPress can help you decide how to syndicate content without compromising your vision. It also suggests several leading free and paid syndication outlets that you could approach.

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by Steve Hall    Sep- 1-21    
Topic: Publishing

7 Email Copywriting Tips that Convert


Email marketing is probably the highest-value marketing strategy to grow your business. Businesses of all sizes are using email marketing to reach their new and existing audience. If done right, email copywriting can be the driving force of your business growth. Besides, email marketing is a highly cost-effective strategy. One study shows that it can earn you an incredibly high ROI of $44 for every dollar spent.

The hardest part is getting your audience to open and actually read the emails. So, to make your subscribers open the email and read it, you have to visualize your audience and create emails with the reader in mind.

Are you struggling with writing an email marketing copy that converts?
In this post, we have listed 7 Email Copywriting Tips that will help improve conversions and get more leads and sales.

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by Steve Hall    Jun-18-21    
Topic: Publishing

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6 Writing Tips to Build an Email List for Affiliate Marketing


Affiliate marketing may seem like an easy way to earn money and have a stable income. However, it's as challenging and demanding as any other job. You have so many things to worry about, including building an audience and finding the right affiliate products. Plus, to keep steady communication with your target audience, you'll need to build an email list for affiliate marketing and launch different email marketing campaigns.

But, what's the best way to build an email list filled with interested and valuable contacts? You'll find the answers below. Here are our 6 best writing tips to help you build a strong and stable email list for affiliate marketing.

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by Steve Hall    Jun- 4-21    
Topic: Publishing

How to Write Articles That Are Beneficial to Your Business


When it comes to promoting your business, a solid content creation and content management strategy is an effective marketing tool. Whether you plan to do this yourself or hire article writing services, here are some things that will generate results you want to see.

Who Is Your Audience?

It's safe to assume that if you have a business, you know who your target market is. But in order to write articles that are beneficial to your business, you need to go deeper than target demographics.

For the time being, think of your audience as a single individual. You need to figure out what makes them tick. What are their likes, their dislikes, and what draws them to what you're selling? A great content marketing strategy will take into account all possible aspects of your audience. This includes everything that brings them joy to the things that cause them pain.

Start jotting everything down. You are essentially humanizing your target audience, identifying them beyond numbers. This is what will help set the tone for your articles. Remember, there's no such thing as too much information when it comes to dissecting your audience.

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by Steve Hall    May-25-21    
Topic: Publishing

Perfect Headline Formula: How To Write Clickable Title?


Writing clickable headlines is not an easy feat. Sure, you could be writing good titles that work to an extent, but to create the best headlines for your content, you will need to use a variety of different techniques in meaningful and powerful ways. Hence, here's how to write clickable titles that work.

#1 Educate Through Headlines

First and foremost, you need to educate your audience through your headlines. Of course, most of the educational process will take place already within the article or blog post itself, but you can still start the process with the headline. Include some kind of fact or a short snippet of relevant and valuable information into your title to do this.

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by Steve Hall    Mar-31-21    
Topic: Publishing

5 Ways To Optimize Your Content Marketing Strategy For 2021


The COVID-19 pandemic has changed the way people interact and conduct their day-to-day activities. The social distancing and strict quarantining have also led to the realization that even when the pandemic is done and over with, we aren't going back to the way things were.

This is the new normal, and it's here to stay.

As buyers turn to the internet to scout products and make purchases, businesses and marketers are compelled to turn away from conventional strategies and adopt a more interactive approach to connecting with their customer base. And this effort is led by content marketing.

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by Steve Hall    Feb-19-21    
Topic: Publishing

Should You Use WordPress As Your CMS - The Pros and the Cons


You may have heard that WordPress is the most popular platform for creating websites, but you can't be sure that WordPress is the right choice for you. Unlike Wix, Weebly, or Squarespace, WordPress is 100% free. So if you search for the word "WordPress Review," you probably won't find anything useful, as bloggers often write reviews about products for which they receive a commission.

To help make the right business decision, we have created the best WordPress software review that has the pros and cons of using WordPress so you can decide if WordPress is the right choice for your website.

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by Steve Hall    Dec-17-20    
Topic: Publishing

How Content Marketing Teams Can Make Use of Digital Asset Management Software


During the last 20 years, the world of content creation has gone through some drastic changes. From making brochures and newspaper print ads, we are now in an era where content is everywhere, and it is mostly digital. Marketeers need to establish a presence on multiple offline and online scenes. According to the FotoWare report of industry trends, 72% of respondents reported having a noticeable increase of digital files from 2019 to 2020, a trend that makes no signs of slowing down. Therefore, marketers today must deal with more content than what they did before, which needs to be managed effectively if one wants to keep up with the competition.

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by Steve Hall    Dec- 8-20    
Topic: Publishing