
If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. Those statistics will be enough to get your attention. Brands that capitalize on this behavioral pattern, reap higher benefits and get a better rate of return compared to other mediums of marketing.
Famous YouTubers like Logan Paul and Mr. Beast have become icons in a short period and small brands are trying to emulate their success. That is why if you aren't incorporating video marketing in your marketing campaigns, you are not only missing out on customers but your SERP ranking will also get affected.
Learn about its importance in this post and how it is the fastest way to a first-page SEO guarantee.
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YouTube is the second biggest website worldwide. It's also the most popular video-sharing platform that everyone can agree on. Whenever you've come to think about video content, YouTube will stand out first among other channels.
Now that everyone tunes in on YouTube for everything, such as watching the news, finding recipes, and checking the latest gadget unboxing, having content on this platform can benefit you as a business.
Think about it.
People just go straight to YouTube whenever they want to watch "something." That means the chance of your content getting viewed is pretty huge. If you produce popular content like a tutorial video, YouTube is a great place to share it with the world. Instead of using a website only, you can incorporate YouTube as a part of your marketing strategies to get the word out more widely.
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Your customers don't have time to read through pages of product research and promotional materials. They have businesses to run! That's why video is such an important tool for B2B marketers.
Video engages your potential clients much better than standard text. For example, using video in your email marketing can result in a 300% boost in click-through rates. And, landing page videos can increase conversions by 130%.
Video content is more trustworthy and easier to access than text. And it's not just for social media pages and YouTube ads. A great B2B video hooks the viewer and leaves a lasting impression. Text-based content can't do that.
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Video marketing is one of the most powerful tools at your disposal to engage and connect with new customers. When done correctly, videos can engage and connect with your audience in a way that no other medium can.
In order to get the most out of your video marketing efforts, you need to focus on engagement. Here are 15 ways to boost engagement with your marketing videos!
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No marketer has any doubts about how valuable video has become. As a channel, it's a leading source for engagement. As a platform, it's an easy source for brand exposure. And as medium, video has a low barrier of entry -- all you need is a smartphone to produce content.
But for all of the optimism I just laid out, there are obvious obstacles that go hand-in-hand with each item on that list.
An engaging channel is great...but how do you gain (and hold) the attention of people instead of all the other channels out there? A platform that can attract new people to your brand is great too...but how do you know which specific video platform is most popular among your target audience? An easy-to-start medium can have great ROI...but how do you deal with the fact that most viewers expect polished, high-quality, well-edited, professional-looking videos?
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Search engine optimization (SEO) is an ever-changing practice in designing the web application. With the help of advanced skills and techniques, one can create an outstanding SEO optimization without any doubt. Therefore, YouTube SEO is one of the most important things in ranking as well.
While searching on Google, you might have seen YouTube videos on the first page. You can also rank your page and display it on the home page. However, it requires skills. Some people can download YouTube videos and some simply want to watch those. Your videos can also be uploaded there. However, some of the simple techniques can help in gaining better search results.
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Of all the forms of content marketing, video offers the greatest opportunity for digital marketers.
And yet the majority of us are blowing it.
Broadly, mistakes in this strategy manifest in three ways:
- Not creating a clear standard for ROI
- Publishing new videos and moving on without promotion
- Whiffing on the content itself, particularly the video topics
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An explainer video is a great marketing tool. And if you use it right, you will benefit your business.
The vast majority of the companies place explainer videos on their website to explain to prospective customers how their products work. However, this is not the only way explainer videos can be used in marketing.
Let's consider five examples that show how companies from different industries use explainer videos to grow their businesses.
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Stock video is generic video footage held by massive online libraries. In a world where videos are quickly becoming the most sought after type of content online, marketing firms are using stock video to boost engagement and increase their video presence for pennies on the dollar.
If you're not using stock video in your marketing campaigns, here are five reasons why that has to change.
Video content is the new standard
Whether you like it or not, consumers want video content much more than they want to read your landing pages or blog. 90% of consumers say video content helps them make buying decisions, and internet traffic is expected to be 82% video-based within a year.
The bottom line? Your customers want more video content.
Using stock footage allows you to make more videos for less money. An increased video presence will help keep your brand front of mind for existing customers and will entice potential customers to watch and follow. If you aren't producing up-to-date video content, new customers will likely choose a competitor that is....
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Yes, I said it. It's finally time to publicly state that the video completion rate (or VCR) metric is no longer useful. Sure, for many years since the metric was first introduced, agencies and marketers alike have relied on the VCR standard as a way to assure brands and clients that they have, in fact, proved that a set of eyeballs were engaged and we had their attention for the duration of a video. It seemed logical. The metric would weed out accidental clicks to video links and players. It would also weed out casual viewers who only watched the first 10 or 15 seconds of a video and moved on. But that was about as much assurance that the platforms had delivered our messages to a large number of eyeballs, as we were going to receive.
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