For the better part of the past year, Altimeter Group Analyst Jeremiah Owyang has been trumpeting what he calls the collaborative economy. Loosely defined, it’s all about people getting what they need and want from each other without out buying. Think Uber, BlackJet, Rent the Runway, Airbnb, LendingClub, etc.
Of the collaborative economy’s future, Owyang says, “The data shows that new forms of peer-to-peer sharing like custom products, loaner vehicles and crowdfunding will double in adoption over the next year.”
Earlier this month, Owyang released a report entitled Sharing is the New Buying and also an infographic (see below) that summarizes the study’s finding.
Owyang has also launched Crowd Companies, an “association for large brands that want to partner with the Collaborative Economy, to help these large companies navigate, find partners and shift their business models.”
