The old razzle-dazzle apparently worked on the Hollywood Foreign Press Association, which gave "Chicago" three Golden Globe awards, including Best Motion Picture, Best Actress (Ren�e Zellweger), and Best Actor (Richard Gere), all in the Musical or Comedy category. It was the most honored movie of the night. Miramax was the big winner among studios, representing 10 of the 14 honorees.
Among TV honorees, "The Shield" was named best drama, and its star Michael Chiklis was named best actor in a drama. "The Gathering Storm" also won two awards, for Best TV Movie and Best Actor, for Albert Finney's portrayal of Winston Churchill. Of the 11 TV awards, 10 went to cable, with 7 of those going to HBO.
Entertainment Weekly: Here Are the Golden Globes Winners
Boston Globe: 'Chicago' and 'The Hours' Win Golden Globe Movie Honors
CNN: 'Chicago' and its Stars Glitter in Golden Globes
ABC News: 'Chicago' and 'The Hours' Win Golden Globe Movie Honors
CNN tried to be cool by adding so called slang to their newscasts and it ended up being a huge joke.
Marketers have always tried to do the same with minimal success. Youth sees right through the attempt.
Teenage Research Unlimited, which has surveyed more than 100,000 teens in the past decade, says slinging slang is viewed as a hilarious and futile act of desperation.
Only two-fifths of youth surveyed said that advertisers are good at reaching their demographic. Their advice to businesses? Be original, funny and cool without trying too hard.
You can't plan cool. Once it's cool, it's not cool anymore so don't even try.
What you can do is listen. Listen to youth. Listen to what they have to say about your marketing and then follow their advice.