If Buzz Aldrin Had Worn Today's Jockey Underwear, He Would Have Planted That Flag All Over the Galaxy

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In an effort to align itself with greatness, Jockey is out with a new campaign entitled "Supporting Greatness" that's all about, well, supporting the greatness of over achievers one great leap at a time.

The campaign showcases the "legacy of great men wearing Jockey" - as Babe Ruth, Buzz Aldrin and General George Patton, who appear in various versions of the ad, were, we're told, all known to have worn Jockey during moments in their lives when they achieved greatness.

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by Steve Hall    Aug-19-14    
Topic: Campaigns



How Affiliate Marketing Can Fund Your Advertising Budget

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If you mention the term "affiliate marketing" to some brand marketers they either don't know what you're talking about or they think it's some kind of shady method of generating traffic.

Nothing could be further from the truth. Affiliate marketing, simply put, is the use of third parties (affiliates) to help sell your product or promote your brand. Even better, affiliate marketing is a better way for a brand to pay for advertising. What do I mean by this?

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by Steve Hall    Aug-18-14    
Topic: Brands



Tumblr Images to Be Scanned For Brand Sentiment

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Regarding its deal with Ditto Labs to help it scan all the images on its site for insight into a person's affiliation with a brand, Tumblr Head of Business Development T.R. Newcomb said, "Right now, we're not planning to do anything ad-related."

And "right now" would be the key word in that phrase. But Ditto will be sharing the data with brands to help them determine how they are being represented on the service. Newcomb notes, "If Coke wants to understand the nature of the conversation Ditto can sift through and deliver it to Coke."

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by Steve Hall    Aug-18-14    
Topic: Social



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Bone Thugs n Harmony, Juicy J Rock Affiliate Ball During Affiliate Summit

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Last week, Affiliate Summit was held at the Marriott Marquis in New York City. Over 4,400 affiliates, publishers, merchants, networks and brands were in attendance. There were four session tracks, a newcomer program a Meet Market and a jam packed exhibit hall over the course of three days.

As is always the case, there were several parties during the conference; from small, intimate events like Clickbooth's CB Black event at which 100 VIPs mixed and mingled to the Affiliate Ball where over 2,000 people packed into the Copacabana to rock out with Bone Thugs n Harmony and Juicy J.

Along with the performers, iBallers and Society Invite ponied up for over 30 dancers who owed everyone with the booty shaking awesomeness. Check out some of the pictures from the event below or click here for the full album on Facebook where you can find and tag yourself and your friends.

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by Steve Hall    Aug-17-14    
Topic: Industry Events



RESEARCH: How Ben & Jerry's, Hollister KPMG Won With Paid, Owned And Earned Media

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The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year.

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by Steve Hall    Aug-13-14    
Topic: Research



This Is The Weirdest Cracker Ad You Will Ever See

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Created by Strawberry Frog for Wasa Crispbread, we present to you, perhaps, the oddest cracker commercial you will ever see. And when we say odd, we don't mean bad. We just mean, well, odd.

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by Steve Hall    Aug- 8-14    
Topic: Strange



Promoter Forces Concert Goers to Watch This Guy Flip Out on Ecstacy Before Attending

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Here's an interesting approach to festival promotion. Made Event, the promoters of electronic dance music concerts, including , Electric Zoo, has launched "Come To Life." The campaign encourages attendees to organically enjoy -- rather than with chemical enhancement -- the light show, the music and the energy of the crowds.

At the heart of the campaign is the message that concertgoers don't need to do drugs, particularly MDMA, (aka Molly or Ecstasy) to enjoy the festival.

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by Steve Hall    Aug- 8-14    
Topic: Cause



Check Out These Three Can't Miss Events During Affiliate Summit

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Unless you've been living under a rock, you've heard of Clickbooth and their epic parties during ad:tech and Affiliate Summit. While continuing the tradition of the Affiliate Nation Mega Party, they are also thinking smaller with two limited capacity events during Affiliate Summit, held at the New York Marriott Marquis August 10-12. Here are the details on what they have planned for Affiliate Summit:

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by Steve Hall    Aug- 7-14    
Topic: Industry Events



This Penelope Cruz-Created Agent Provocateur Ad Has So Much Thong-Clad Ass And Bulging Breast You Will Need to Excuse Yourself to Release the Tension

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This is just what every man who is stuck in the desert wants, right? Not water. No way. That's boring. How about a bevy of bodacious babes shaking their booty in Agent Provocateur lingerie? Oh yea. That's way better, right?

Of course it is! After all, if you were stranded in the desert and given the choice of water or ten hot women barely dressed in bras and thongs sticking their impossibly bootylicious asses and bulging breasts in your face until you were about to explode all over the place, what would you choose?

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by Steve Hall    Aug- 7-14    
Topic: Racy



Without Admitting Its Products Were Ever Bad, Johnson's Touts Reformulated Baby Products

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Without admitting the ingredients formaldehyde and 1,4-dioxane, present in 100 of its baby products, Johnson's Baby, which earlier this year began introducing reformulated products, is out with a delightfully fuzzy, feel good campaign touting the removal of those ingredients.

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by Steve Hall    Jul-30-14    
Topic: Brands



You Won't Believe What Happens to These...Oh Who Are We Kidding...Watch These Apartment Renters Get Scared Sh*tless In Prankvertising Stunt

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Borrowing heavily from the Paranormal Activity and Saw movie franchises, Danish apartment rental company Lejebolig is out with a video which aims to reming people to use their common sense when renting.

Apparently, there are a lot of fake landlords ripping people off and that's what this prank film aims to bring to light.

In the video, unsuspecting renters are taken to an apartment previously occupied by the now dead father of the landlord. Once the landlord leaves to let the potential renters check the place out, we get pictures that move by themselves, Billy the Puppet from Saw rising his tricycle, swaying lamps, a radio that turns on by itself and all kinds of other haunted house events.

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by Steve Hall    Jul-29-14    
Topic: Guerilla



Paris Hilton is Back in New Carl's Jr. Ad!

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Can you believe it's been 9 years since Paris Hilton washed that Bentley while eating a Carl's Jr. BBQ Burger? Well, she's back.

Hilton, 33, makes a cameo appearance in an ad featuring Sports Illustrated model Hannah Ferguson. As the black bikini-clad Ferguson washes a pickup truck -- seductively slathering soap all over herself just like Hilton did in the original -- Paris appears and says, "You missed a spot." So awesome.

It's all to promote the chain's new Texas BBQ Thickburger. But who cares about that. Not only do we have one hot chick selling us a hamburger; we have two!

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by Steve Hall    Jul-24-14    
Topic: Celebrity



This Nun Has A Dirty Little Habit

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OK, now we've gone too far. Are we really to believe that a washing machine needs a cleaning product to clean it when, um, let's be honest, it cleans itself every time it runs because, oh, WE PUT DETERGENT IN EVERY TIME!

Anyway, that little bit of logic hasn't prevented Tide from introducing its Washing Machine Cleaner product. Nor has it prevented Saatchi & Saatchi New York from exponentially overdoing a "dirty little habit" joke.

Because if we only advertised what people actually needed, there wouldn't be enough business to keep all those agencies and holding companies in business.

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by Steve Hall    Jul-24-14    
Topic: Strange



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