You Won't Believe!!! ... Why These Guys Are Beating the Crap Out of A Bag of Doritos

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While watching this semifinalist entry for the 2015 Doritos Crash the Super Bowl competition might in some ways mildly conjure some thoughts related recent news, the end result is Crash the Super Bowl funny.

As the ad, created by Chuck McCarthy, opens, two guys are seen beating the crap out of...someone or something. A lady then runs up and yells, "Hey..."

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by Steve Hall    Dec-12-14    
Topic: Super Bowl 2015



Hilarious Video Prank Unleashes Dogs to Sniff Out People With STDs

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There's not much more to say about this work from creative agency Langland that was already said in the headline. Other than it's aim is to call attention to a new STD testing kit from Randox Laboratories that allows people to test for 10 STDs in the privacy of their own homes.

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by Steve Hall    Dec-11-14    
Topic: Guerilla



5 PR Tips For Startups And Growing Brands Leveraging Social Media For Growth

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Social media transformed classic PR and is offering startups and growing brands endless new possibilities to drive traffic to their digital and physical storefronts. It sounds like the best of all worlds; blending new media with old media, right? Any startup has the ability to set up a Twitter account or Facebook page, yet you still must follow traditional public relations rules on these channels.

Issues may come up as businesses rely too heavily on social media at the expense of proven public relations strategies. All too often, we have seen first-hand during the dawn of social media the horrific (and hilarious) errors which were made as clients jumped in too fast.

Murray Newlands, along with Drew Hendricks, has authored a new book, How to get PR for your Startup: Traction which includes 5 guidelines for avoiding typical pitfalls.

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by Steve Hall    Dec- 9-14    
Topic: Opinion



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Hendrick's Gin Tackles Boredom, Repetition, Monotony, Banality and Repetition With Flying Frog

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Channeling 42 Below Vodka, Hendricks's Gin (which, by the way, is awesome) is out with its first animated spot touting the brand's unique combination of rose and cucumber. The ad will air on the brand's YouTube channel, Facebook page and other social properties.

The brand worked with animation house WeWereMonkeys after having seen the work the company did for Little Talks.

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by Steve Hall    Dec- 4-14    
Topic: Video



3 Simple Reasons Why 60 Million Employees Advocate for Their Companies

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Employees are talking about your brand on social media - in fact, 50% of employees share about their company without any prompting. According to Statista, there are nearly 120 million full-time employees in the U.S. alone, meaning 60 million employees choose to talk about their employer online.

The good news is that their message is overwhelmingly positive; the bad news is that all this employee advocacy is happening beyond your awareness. Employees share about your company on social media without training or any guidance on brand safe content.

According Proskauer Rose LLP's Social Media in the Workplace: Around the World 3.0 survey, 90% of companies now use social media for business purposes - up from 60% a year ago. However, many business leaders are uneasy about asking employees to help attract new employees and new customers on social media. Businesses are stuck in this contradiction because they fear what employees will tell the world.

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by Steve Hall    Dec- 2-14    
Topic: Social



This Insurance Company Will Drop Its Rates Like The Woman On This Bus Side Drops Her Shorts

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In another time and era, one could argue that this bus side ad from Florida-based Estrella Insurance was, you know, tongue and cheek funny. In some ways, it is. In others, it's just another step back to the Stone Age.

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by Steve Hall    Dec- 2-14    
Topic: Racy



Women Post Pictures of Their Boobs to Share Support For Developments in Science

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Oh boobs.

Thirty-year-old Lara Tait has launched Boobs for Science, a blog and Facebook page designed to call attention to developments in science. And women all over Italy are happy to contribute.

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by Steve Hall    Dec- 1-14    
Topic: Racy



Department Store Pranks Shoppers With Christmas-Themed Extravaganza

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So in Rhode Island there's a department store chain called Ocean State Job Lot. It's like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital which created the elaborate prank which took shoppers on an adventure which involved Owen Van Winter, an elf, Santa and a guy claiming to be Santa who turns out to be an imposter.

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by Steve Hall    Nov-21-14    
Topic: Guerilla



Snark Master AdWeak Is Out With New Editions of Advertising Insider

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If you recall, last month AdWeak teamed with stock footage company Dissolve to launch Advertising Insider. The combination is the best of both world's.

On the one hand, AdWeak gets yet another platform through which to share his epically jaded advertising headlines. On the other hand, Dissolve gets to share its vast collection of stock footage. But best of all, the rest of us get to revel in the amusement of the two combined!

Here are three more episodes:

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by Steve Hall    Nov-20-14    
Topic: Agencies



Brand Strategists Answer Top 5 Social Questions

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Earlier this year during SXSW Interactive, Spredfast gathered together a team of five leading brand strategists to answer the five most pressing social questions in marketing today.

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by Steve Hall    Nov-20-14    
Topic: Research



9 Reasons to Be Thankful for Native Advertising

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Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful.

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by Steve Hall    Nov-19-14    
Topic: Policy



CASE STUDY: Outsourced Marketing Can Double A Brand's Revenue

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Marketing is one of the most important parts of a successful business. In fact, a strong marketing strategy can lead to higher profits, a larger consumer base, and help build overall brand awareness.

Typically, the job of developing a great marketing plan is left to the CMO. However, some startup companies simply do not have the overhead available to hire a high-level marketing executive, especially considering the cost of a salary and benefits.

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by Steve Hall    Nov-18-14    
Topic: Opinion



BBDO Creates 'Transportable Banner' to Illustrate Interior Spaciousness of Mercedes E-Class Estate

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While the lowly ad banner has been getting a bum rap for years, every once in a while, much in the way outdoor boards occasionally get creative, an ad agency spices up the boring online rectangle.

To tout the new Mercedes E-Class Estate station wagon, BBDO Belgium created what they call a "transportable" banner. When we first saw that in the press release, we thought, "Oh no! Not another Amazon-style, re-targeting banner that won't stop showing you ads for something you just bought!"

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by Steve Hall    Nov-17-14    
Topic: Online



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