Get a load of this insanity. Mondelez, that packaged goods company all the social media whiz kids love so much because it's behind Oreo, has now decided it will take 120 days to pay agencies and other suppliers. And get a load of this buzzword-laden bullshit a Modelez stament gives as reason for the move:
"We're continually looking to drive efficiency and improve our processes on a global basis. Extending our payment terms allows us to better align with industry and make sure we compete on fair grounds, while simultaneously improving transparency and predictability of payment processes."
Um, what?
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You've probably run into people like this before. And it's always an awkward encounter. Because you know they have are just whacked in the head. But you are kind and politely listen as they spout their inanities.
Like the guy in this Samsung commercial who thinks his stuffed animal dog is real. That is, until he saunters by a Samsung Premium Monitor -- with its super awesome, life-like picture -- and realizes he might want to have his head examined.
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Because these things actually matter and because there's a guy who love to dig into this stuff, we now know that tweets that include exclamation points get more retweets. However, thanks to Dan Zarrella's examination of 2 million link-containing tweets sent by accounts with at least 1,000 followers, tweets with exclamation points get fewer clicks.
Why is this data important when it's usually all about the click? Because sometimes it isn't. Sometimes all a brand wants to do is make it known something relevant to the brand and of interest to consumers is interesting. JCPenney hyping a sale. Southwest touting discount flights. Or CNN just trying to get a breaking story widely disseminated.
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Stealing an idea from Disney's Hollywood Studios Fantasmic water show projection (or whomever did it before them), Coke created its own water show projection at Dublin's Grand Canal dock last Friday to kick off their summer campaign.
People from around Ireland were prompted to share a coke with someone via Twitter and then have that converted to an aquatic message using a water projection.
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This amazingly beautiful commercial makes mundane corporate sponsorship look like, well, much more than a simple exchange of sponsorship dollars. It touts the Qatar Foundation's support of the FC Barcelona soccer team.
The TBWA\Qatar-created commercial was shot in several locations in Barcelona, including the Telephonica Tower, the historic Gothic Quarter and FC Barcelona's practice stadium, Camp Mini. FCB players, including four-time FIFA Ballon D'Or award winner Lionel Messi, were also photographed on location at Camp Mini in between TVC filming sessions. Sports choreographer, Andy Ansah, was enlisted to work with the FCB players to capture of their best performances.
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You've gotta love these corporate videos that "leak" their way into the pubic. The latest, sent to us by a reader, comes from Microsoft which is out with a video that pummels Google's Chrome for its ubiquity, a quality Google has been touting as a positive.
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Rhett & Link are at it again. After creating that incredibly weird Arlen's auto ad, the team is back with yet another cringe-inducing commercial for Ryan Lee Chiropractor Center. In the add, Lee can be seen manipulating women up close and personal in his office.
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This new Deutsch LA-created ad for the Volkswagon Passat will lull you into tranquility with its smooth montage of a man getting ready to go to work. He wakes up, kisses his wife, checks in on his son, carries him down the stairs, feeds him breakfast and then heads out to to his driveway where his Passat is parked.
And then...
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To promote awareness of World Parkinson's Day-April 11, 2013, Draftfcb + Shimoni Finkelstein Barki invited 18 different Parkinson's patients to create ads in their own handwriting. Each patient wrote the message 'Today is World Parkinson's Day' and signed their name under the headline. Their shaky handwriting created a graphic and self-explanatory way to express the degenerative effects of the disease and its effect on the lives of 20,000 patients in Israel.
Did you know 67% of B2C companies and 41% of B2B companies have acquired customers from Facebook? That's a powerful statistic.
With over one billion people on Facebook, it's quite likely your brand can find customers too. Are you using Facebook as a customer acquisition tool yet?
In this HubSpot ebook, you will learn how to increase the ROI of your Facebook efforts and attract leads and customers through your campaigns. The ebook will walk you through the steps of planning, implementing, and measuring a successful organic and paid Facebook strategy.
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This is, by far, the strangest, most disgusting and oddly sexual method ever used to sell cereal. Touting Curiously Cinnamon cereal, Boombox Breakfast features ex-footballer and presenter Chris Kamara pitting Latin lowrider Bobby against Dominica in a crazy game of oral cereal catching.
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Perhaps taking a page out of Philadelphia ad agency Neiman's playbook, We Are Social Paris has created a "Tweet and Shoot" campaign for financial services firm BNP Paribas. The campaign is tied to the French Open and number one French tennis player Jo-Wilfried Tsonga. Tweet and Shoot will a use a Twitter-controlled robot that launches tennis balls at him live on a court.
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Content marketing is all the rage these days, right? It's the shiny new object everyone thinks is the bomb yet the practice has been around for decades in various different iterations. Well we aren't going to quibble over the fact most every "new thing" in marketing is simply a re-invention of something else. Nope, we're just going to hop right on the bandwagon with the rest of the lemmings and hype this thing until the next shiny new object appears.
So content marketing. Demand Metric has put together a fact-filled infographic with information from multiple sources on how content marketing has shaped up over the course of its short life.
Currently 90% of organizations market with content and spend 25% or their marketing budget to do so. Seventy eight percent of CMOs see content marketing as the wave of the future. While 91% of B2B companies and 86% of B2C marketers engage in content marketing, 62% outsource their content marketing to others.
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