Agency's Pavlovian 'TapServer' To Eradicate Time Sheet Problem With Free Beer

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Colle + McVoy has discovered the solution to getting agency employees to complete their timesheets; free beer. Yes, free beer.

The agency's creative technologist and IT team collaborated to create a "never-before-seen" tech solution that rewards free beer to employees with up-to-date timesheets. What did they create?

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by Steve Hall    Oct-24-14    
Topic: Agencies



Strawberry Frog PSA Calls Attention to Need For Ebola-Fighting Medical Supplies

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New York-based humanitarian aid organization AFYA Foundation has teamed with Strawberry Frog to create a video campaign which aims to raise awareness of the need for medical supplies to combat the spread of Ebola in Sierra Leone.

The video, directed by Indrani, puts a human face on the statistic that five children came into contact with the Ebola virus in Texas.

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by Steve Hall    Oct-24-14    
Topic: Cause



Volunteer Effort Garners Support For Ukrainian Armed Forces

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Kyiv-based ad agency Banda and Radioaktive Film are out with a video which aims to garner support for the Ukranian Armed Forces who have had to leave their families, their friends and their jobs to combat Russians in Eastern Ukraine.

The video, which has close to half million views, was created without any government funds on an entirely volunteer basis. It was helmed by New York director Marc Wilkins.

The video shows soldiers doing their jobs as they share what they do in "real life." It carries the tagline, "None of us was born for war, but we are here to protect our freedom."

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by Steve Hall    Oct-24-14    
Topic: Cause



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If You Think You Deserve A Lion, You Probably Deserve A 'Slashie'

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In a hilarious send up to the obscene amount of awards in the advertising industry and the ridiculous length of credits connected to those awards, we have The Slashies. Yes, The Slashies. What's the award for? According to the intro video, "the most tenuous contributions to an ad campaign.

The Slashies honor the really important stuff like The Stapler guy, Presentation Hijacker, Muffin Eater, Script Yoinker, Pizza Orderer and others.

The funniest part? Even the Slashies video has a credit list a mile long of Slashie wannabes. The best one? Crew Tinder Technician.

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by Steve Hall    Oct-23-14    
Topic: Agencies



The 5 Worst Things Creatives Say And Hear

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If you've work in an agency, for an agency as a freelancer or are on the client side, you've heard all these phrases before. They are unproductive, don't help thew workflow and certainly don't contribute to creativity.

But here's how you can deal with the five worst things said in the advertising world and how you can turn things around and improve productivity.

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by Steve Hall    Oct-21-14    
Topic: Agencies



What Can Social Media Marketers and Brand Managers Stand to Gain from Employee Advocacy?

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Social media marketers and brand managers alike have the same problem: how can they make their brand's story stand out in today's noisy, always-on, social world? Let's face it, not every ad campaign goes viral and -- even more -- not every social media post reaches the target audience. But this can change. What has lately been lauded by marketers as an unsolvable problem, actually has a relatively simple solution: employee advocacy.

Social media doesn't exist in a vacuum, so why are so many social media marketers expected to perform in a vacuum? Rather than limit their social media presence to just a few social media channels, many Fortune 1000 brands are empowering their employees to advocate for them -- in their own, original voice -- on social media. Brands looking to reach new audiences as well as drive brand loyalty need only look to the people creating, building and selling their products and services.

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by Steve Hall    Oct-20-14    
Topic: Social



Mobile Billboard With Giant Breasts Causes 500 Accidents In One Day

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Oh boobs. The amount of attention and debate paid to this female body part probably fills up half the internet. And now we're going to contribute even further to to the database of boobs.

A mobile billboard created by Sarafan Advertising designed to promote the effectiveness of, um, mobile billboards featured a pair of naked breasts cupped by a woman's hands with a transparent band of green over the nipple area. A headline read, "They Attract."

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by Steve Hall    Oct-16-14    
Topic: Outdoor



Denny's Introduces 'First-Ever' Web Series That's Not First-Ever But Is Kind of Boring

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You've gotta love press releases that scream "first ever!" But they are a nice kick in the butt to get off one's ass and do a little journalistic research. So who's screaming "first ever"? Erwin Penland is in relationship to new work it's doing for Denny's.

Billed as the "first-ever web series," the animated/claymation work features -- in its first outing called Breakfast Clubbin' -- breakfast characters debating the merits of a pancake who is trying to gain entrance to an exclusive nightclub. He's being denied by Bacon and Sausage who say to Pancake, "As soon as you slathered yourself with whipped cream and chocolate, you became a desert. There's no desert with breakfast"

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by Steve Hall    Oct-15-14    
Topic: Campaigns



Have You Seen This Crazy Travel Agency Ad Yet? MUST. WATCH. NOW!

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Who knew? Apparently travel agencies do still exist. If you aren't one of the almost 1 million people who have viewed this so-bad-it's-so-good long form ad from Thorne Travel Agency then you need to stop what you are doing this very moment and watch. No, seriously. Drop everything you are doing right now and give this video a watch.

It's cringe-worthy awesomeness is beyond reproach. You can just see that it was done without the least bit of irony which, of course, is why it's so horrifically good! And it's one of those things that upon first view you're reaction is, "Oh this is totally a joke!" But, no. It's a real thing.

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by Steve Hall    Oct-14-14    
Topic: Strange



This (No, Really), This (Honestly), This (Seriously) Is the Weirdest (THE WEIRDEST) Life Insurance Ad You Will Ever (EVAR) See

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Well after that headline there's not much we can write to further our point about this odd Beagle Street Life Insurance ad created by The Corner. It's like a troll farts and then turns into one of those cute little furry creatures from Gremlims. You know, the movie that had that hot chick from Fast Times at Ridgemont High who took her top off and made Judge Reinhold lose it in the bathroom?

By the way, how's life these days, Phoebe?

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by Steve Hall    Oct- 2-14    
Topic: Strange



Subway Thinks Women Should Eat Light So They Can Stay In Shape And Wear Sexy Halloween Costumes

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This is a rare one for Subway. After all, it's brands like Carl's Jr. and Agent Provocateur that usually own the sex sells angle. So to see the seemingly conservative Subway get all up in our faces with the Sexy Halloween Costume thing is, to be honest, a bit jarring.

But who are we to get down on a brand for having a bit of harmless fun? Wait, what? Harmless fun? You mean the kind of fun that sets women back 50 years and cements the fact that they're sex objects?

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by Steve Hall    Oct- 2-14    
Topic: Racy



INFOGRAPHIC: What (And What Not) to Do If You Want Your Content to 'Go Viral'

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Oh you've gotta love those online college degree schools for their content marketing savvy. They've mastered the art of creating compelling and informative infographics that double as a promotion for the school.

That's not a slam. Just an acknowledgment. Anyway, here's a well thought out inforgraphic from Best Marketing Degrees on viral marketing. It's got examples of successful virals. It's got examples of failed virals. It's got tips on what you can do to increase the likelihood your content will go viral and its got tips to keep you out of hot water.

Check it out below.

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by Steve Hall    Oct- 2-14    
Topic: Research



Ad Industry Productivity to Plummet 37% During Advertising Week

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Did you read that headline? Will you tweet it? Will you share it on Facebook? Maybe LinkedIn? Oh and how about on Ello? Oh yea. Ello. Everyone's on Ello this week, right? Oh wait, you're not? Loser. OK, just kidding. You're actually one of the smart ones to avoid this FOMO Folly that's reached epic insanity.

Anyway, back to the matter at hand. Its Advertising Week. And all the bigwigs, blowhards, pontificators, bloviators and, oh yea, smart people who know all kinds of awesome shit about advertising have gathered in New York to share their expertise so the rest of us can Tweet it, Facebook it, post it to LinkedIn and, yea, Ello.

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by Steve Hall    Sep-29-14    
Topic: Industry Events



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