What Facebook's Acquisition of Video Startup Quickfire Means For Marketers

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The social networking mogul Facebook took over the video startup QuickFire. The acquisition was officially announced on the QuickFire website last Thursday. In case you missed it, here are the details and what we know so far.

What is QuickFire?

In the words Craig Y. Lee, QuickFire CEO, 'QuickFire Networks was founded on the premise that the current network infrastructure is not sufficient to support the massive consumption of video that's happening online without compromising on video quality. QuickFire Networks solves this capacity problem via proprietary technology that dramatically reduces the bandwidth needed to view video online without degrading video quality.'

The founder of the San Diego based company has said to be 'thrilled to help deliver high quality video experiences to all the people who consume video on Facebook'.

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by Steve Hall    Jan-28-15    
Topic: Video



Carnivore Club Offers F*uck Up Insurance to Promote Its Meat-of-the-Month Club

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In one of the most hilarious and beyond-awesome promotions we have seen in a very long time, Toronto-based agency Bensimon Byrne has crafted a hilarious bit for its client, Carnivore Club, a meat-of-the-month club that sells all kinds of salami and other meaty delicacies.

The agency created a video that clearly illustrates how one can insure they get out of truly fucked up situations if only they get coverage from Fucked Up Insurance. Of course, Fucked Up Insurance is actually a subscription to Carnivore Club but from what we see in the video, it's exactly what will get one out of a very fucked up situation.

Did we write fuck enough?

And yes, the campaign actually registered and is using the domain fuckupinsurance.com (which redirects to f-upinsurance.com) as its promotional landing page.

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by Steve Hall    Jan-22-15    
Topic: Strange



Once Again, Carl's Jr, Unleashes Massive Bouncing Breasts to Sell Hamburgers

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Well, there's really isn't anything we can say that we haven't said a hundred times before about Carl's Jr. and, well, every other brand that has employed the heaving, pulchritudinous mass otherwise known as the female breast.

And what, really, is there to say? Sex sells? Big bouncing breasts attract attention? Over-the-top sexual innuendo and the Super Bowl go hand in hand like a pair of juicy melons at a farmer's market?

No. It's all been said before. So just watch. And enjoy. Or feel free to bitch about the objectification of women to sell shit. Oh wait. That's been done a million times over too.

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by Steve Hall    Jan-22-15    
Topic: Super Bowl 2015



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3 of the Top 4 Most Shared Super Bowl Ads Of All Are Budweiser Ads

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Despite Budweiser claiming three of the top four most shared ads of all time, Volkswagen's 2011 spot "The Force" continues to hold onto the top spot, according to data released today by video ad technology company Unruly.

The auto brand's commercial, which features a mini Darth Vader, has attracted more online shares across social media than any other Super Bowl sponsor's commercial (5,279,772 shares). However, the VW ad is no longer the most shared ad of all time after it was overtaken by Activia's World Cup ad, "La, La, La" - featuring Colombian pop princess Shakira last summer (5,875,075) - after more than three years in the #1 position.

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by Steve Hall    Jan-14-15    
Topic: Super Bowl 2015



STUDY: Super Bowl Advertisers Who Release Ads Online Double Recall

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Americans love to keep score. On Feb. 1, Super Bowl Sunday, every advertiser, marketer and ad-minded consumer in America will go to bed elated (or maybe depressed), bellies full of too many nachos, wings and beer. The next day, they'll wake up and log on to find out the winners of the USA Today Super Bowl Ad Meter, an annual survey of TV commercials conducted in a live poll during the Super Bowl broadcast.

Sadly, these inquisitive minds will get less than half the story.

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by Steve Hall    Jan-14-15    
Topic: Super Bowl 2015



How to Make Any Content SEO-Friendly

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Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts - all to attract more potential buyers to their web properties.

In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road.

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by Steve Hall    Jan-13-15    
Topic: Research



100 Hot Looking Japanese Maids Make An Old Guy A Pancake

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There's just something about Japanese ads. The right amount of goofy. The right amount of innocent fun. The the right amount -- read: complete lack of -- political correctness. These elements combine to make truly light-hearted, fun advertising.

Now you're going to have to stow away your Facebook-style outrage to enjoy this one but try. Really try.

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by Steve Hall    Jan-12-15    
Topic: Strange



The Reason This Boy Aspires to Be A Garbageman Will Make You Cry

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OK, silly teaser headline aside, this latest Thai Life Insurance ad, much like those that preceded it, may bring a little moisture to your eyes.

While not as gut wrenching as previous efforts, the story of a little boy who aspires to be a garbageman is inspiring. Why? Because that's what his mother does. And she has a tough time of it because of a leg injury. Which is why the boy skips school to go help his mother.

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by Steve Hall    Jan-12-15    
Topic: Commercials



Oh Wait! You Mean Interns Aren't Little Playthings You Can Toss Around In Bed?

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According to News Corp. Australia, the definition of an intern is a hot, young, plaything dressed in lingerie atop a bed with a look of sexual anticipation on her face.

Yes, in what has to be categorized as the dumbest marketing move of the century, News Corp. Australia publication Sunday Style posted an image of a woman clad in heels and lingerie atop a bed on Instagram with the copy, "We are on the hunt for fashion interns! Email your CV to sundayfashion@newslifemedia.om.au or tag friends who might be good candidates"

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by Steve Hall    Jan-12-15    
Topic: Racy



Justin Bieber Does Mark Wahlberg For Calvin Klein

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Long, long ago in an alternative galaxy far, far away, Mark "Marky Mark" Wahlberg stripped down to his underwear in, perhaps, the hottest celebrity-fueled Calvin Klein ad since Brooke Shields cooed "No one comes between me and my Calvin's."

Twenty-three years later, another music sensation, Justin Bieber, has donned some Calvins and bared his body for all to see. Now we all know there's simply no comparison between Wahlberg and Bieber but Bieber did get to shoot his ad with the super-hot, and previous Calvin Klein model, Lara Stone.

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by Steve Hall    Jan- 7-15    
Topic: Celebrity



You Won't Believe!!! ... Why These Guys Are Beating the Crap Out of A Bag of Doritos

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While watching this semifinalist entry for the 2015 Doritos Crash the Super Bowl competition might in some ways mildly conjure some thoughts related recent news, the end result is Crash the Super Bowl funny.

As the ad, created by Chuck McCarthy, opens, two guys are seen beating the crap out of...someone or something. A lady then runs up and yells, "Hey..."

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by Steve Hall    Dec-12-14    
Topic: Super Bowl 2015



Hilarious Video Prank Unleashes Dogs to Sniff Out People With STDs

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There's not much more to say about this work from creative agency Langland that was already said in the headline. Other than it's aim is to call attention to a new STD testing kit from Randox Laboratories that allows people to test for 10 STDs in the privacy of their own homes.

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by Steve Hall    Dec-11-14    
Topic: Guerilla



5 PR Tips For Startups And Growing Brands Leveraging Social Media For Growth

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Social media transformed classic PR and is offering startups and growing brands endless new possibilities to drive traffic to their digital and physical storefronts. It sounds like the best of all worlds; blending new media with old media, right? Any startup has the ability to set up a Twitter account or Facebook page, yet you still must follow traditional public relations rules on these channels.

Issues may come up as businesses rely too heavily on social media at the expense of proven public relations strategies. All too often, we have seen first-hand during the dawn of social media the horrific (and hilarious) errors which were made as clients jumped in too fast.

Murray Newlands, along with Drew Hendricks, has authored a new book, How to get PR for your Startup: Traction which includes 5 guidelines for avoiding typical pitfalls.

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by Steve Hall    Dec- 9-14    
Topic: Opinion



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