Stuck in a virtual rut? Can't seem to gain any online traction?
Or did you stick your virtual social-media footprint in your virtual Twitter mouth? It's time for a social-media makeover.
Whether your engagement lags or you have a mess to clean up, here are a few tips and tricks to get that lifeblood transfusion for your social media presence.
We can imagine the the amount of head scratching that went on among Clemenger BBDO creatives after being briefed by Carlton on their new beer which is called...Carlton Cold. We're sure it was like, "Say what" Isn't all beer cold? How the hell are we going to differentiate this cold beer from every single other beer brand in the world?"
They're coming out of the woodwork. Or, rather, infesting YouTube with their incredible lameness. Just today, we had this overly long SausageCopter deal. And now we have an even more lame Root Beer Float Drone Project from A&W Root Beer which claims to have been given birth in 2005.
We think it's time for all these spoofs to quietly dismiss themselves to the flashmob archive where they will make friends with prankvertising, assvertising, the Million Dollar Homepage, this guy, this girl, Second Life and Courtney Van Dunk.
While there are a few funny moments in this redpepper-created Amazon Prime Air spoof, at two minutes in length, it's about 1:30 longer than it needs to be. In the spoof, a bunch of vegetarians are enjoying a very meatless gathering but one attendee thinks there should be more meat. He whips out his mobile app and orders up a few links of sausage to be delivered by the SausageCopter. And, yea, that's about it.
As movie theater stunts go, this one's pretty tame. But this one's for a good cause. For Amnesty International, Ukraine-based Tabasco created a stunt in the middle of a movie in which a bunch of guards enter the theater, arrest a guy and then arrest another guy (a lawyer) who attempts to question the arrest. The whole thing ends with the lights going down and a human rights violation message filling the screen.
Oddly, it's like everyone in the theater is in on the stunt, not just the arrested man, the lawyer and the guards. The level of calm is admirable given the entrance of a bunch of masked men in camouflage gear. Then again, maybe this is normal in the Ukraine.
UK-based Man + Hatchet has created a beautiful stop motion video consisting of naked people who helped tell the story of Sam, a man who isn't a fan of his body. The army of nudity (which really isn't NSFW since it's shot from a distance) form an illustrated story touting the benefits of exercise for health brand Withings. It's like a kid's story book except with naked people. Tasteful naked people of course.
There's only one surefire way to reach the heart of your Facebook fans: the newsfeed. This tip sheet from social relationship management company Spredfast will provide you the pointers you need to insure your newsfeed content properly resonates with your customers and prospects and gets them to engage with your brand.
Download the tip sheet now and learn how to spruce up your facebook posts.
So the Washington Transit Authority ran an ad in which one woman says, "A Metrobus travels about 8,260 miles between breakdowns. Didn't know that, did you?" and another responds, "Can't we just talk about shoes?" It's being called sexist and has everyone's boxers in a bunch.
The ad might be sexist but that's not really the problem. It's just incredible lame creative. Like really, really bad. And if this scenario were to happen in real life and someone turned to you and told you how many miles a bus drove without a breakdown, you'd likely look at them and say "Who the fuck cares?" and then follow that up with something inane like, oh, asking if we can talk about shoes instead. So from that perspective, that ad is just mimicking life.
In a moving exploration of perfection akin to recent Dove Beauty work, German agency Jung Von Matt/Limmat, working with fashion stores WE Fashion, modissa, PKZ, Schild and Bernies in Zurich, crafted a campaign that urged people to think about the definition of perfect.
The Dow is not the only metric reaching new highs in 2013. The annual content marketing survey from the Custom Content Council, in partnership with ContentWise, reveals new highs for branded content in both spending and value. The "Spending Study: A Look at How Corporate America Invests in Branded Content for 2013" compares 14 years of studies, showing a strong growth and affinity for content marketing across the board.
The 2013 survey found an overall increase in marketing budgets of 13.7% from last year to over $5,000,000, with branded content spending claiming 37% of that total, or $1,860,788 per company. Although the percentage of overall market share dropped slightly from 39% in 2012, 80% of marketers in 2013 anticipate a moderate or aggressive shift in spending toward content marketing as the industry continues to thrive.
iStock has queried creatives from around the world to determine what to look for in 2014 design trends. Entitled Hot or Not (oh how we miss the original Am I Hot or Not), the infographic gives a thumbs up/thumbs down look at flat design and skeumorphic design; short form storytelling versus long form; real models versus retouched; 3D and offset printing; and more. Give it a look.
Smart marketers know that the secret to building lasting customer relationships through social media is creating great experiences. From rewarding fan loyalty, to providing excellent social care, to starting the right conversations with the right audiences, today's top brands are delivering meaningful social experiences -- and realizing major business results.
The Social Experience, a new 28-page eBook, features insights and approaches to creating great social experiences from 12 leading social brand strategists and visionaries. Hear directly from the people behind social at brands like Whole Foods, Caterpillar, and RadioShack. Experts like Ann Handley, Sam Decker, Jay Baer, Jackie Juba and others.
Get your copy of The Social Experience now for an inside look at today's top social programs.
Working with Colenso BBDO and Flying Fish, Burger King New Zealand created 64 pre-roll YouTube ads acknowledging that fact people hate pre-roll ads. But they did it with a twist. Each of the 64 videos addresses the very content a person was trying to watch. Nothing like positively turning one of the most hated forms of online advertising into something that's actually amusing. Via.