These Brands Were Not Happy Their Names Where Co-Opted For This Toronto Litterbug Campaign

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Publicis Canada, working for Toronto's Livegreen Initiative, created a quite brilliant transit campaign which delivered litterbug shamming messages using product packaging. For example, a bag of Lays potato chips was combined with Crazy Glue packaging to form "Lazy." A package of Reeces Pieces was combined with a bottle of Gatorage to form "Pig." Sweet and Low packaging was combined with Lifesavers to form "Lowlife." All the messages were signed off with "Littering says a lot about you.

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by Steve Hall    Sep- 2-14    
Topic: Outdoor



10 Universal Marketing Lessons from the ALS Ice Bucket Challenge

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The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig 's Disease).

The ALS Ice Bucket Challenge not only raised awareness about ALS, but it also helped many brands step into the spotlight and market themselves while supporting a great cause. And the best part: the Ice Bucket Challenge raised more than $94.3 million to fund future ALS research.

But there have been tons of awareness campaigns for diseases and disabilities in the past. What made the Ice Bucket Challenge so successful?

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by Steve Hall    Aug-29-14    
Topic: Cause



I'd Totally Follow Halle Berry Into the Jungle After Watching This Smoldering Fragrance Ad

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I've been in love with Halle Berry for, well, forever. Did you know she's 48? Not that that matters other than it just means I'm old. But I could watch her pick weeds in an abandoned warehouse and still be entranced.

So I'm lovin' this new ad she's done for her fragrance line, Wild Essence. In the ad, we see her walking through the jungle giving the viewer a come hither look. And, really, who wouldn't want to come hither after receiving that look?

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by Steve Hall    Aug-27-14    
Topic: Celebrity



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Why That Dear Kate Underwear Ad Is Like Taking A Shit on the Sidewalk

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In defense of a recent campaign which featured women CEOs in their underwear, Dear Kate CEO Julie Sygiel said, "I think a lot of traditional lingerie photo shoots depict women as simply standing there looking sexy. They're not always in a position of power and control. In our photo shoots it's important to portray women who are active and ambitious. They're not just standing around waiting for things to happen."

What a load of crap. Yea, right, they're "not just standing around waiting for things to happen." No, Julie, they're sitting around in their underwear in a contrived situation waiting for a photographer to take a picture of them. If that's natural then I think I'll stand in front of my apartment and take a shit on the sidewalk.

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by Steve Hall    Aug-27-14    
Topic: Opinion



Kia's Hamsters Are Back And They've Accidentally Conjured Up Some Sexy Lady-Hampster Companions

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It's been, what, like five years? Maybe six? Either way, those lovable Kia Hamsters are back again, this time touting the brand's new electric vehicle, the Kia Soul EV.

In the ad, created by David&Goliath, our fury friends are in the lab working on a new vehicle. When they are ready to make the final, magical adjustment, one of their normally-sized furry friends rolls into the lab and gets zapped along with the car.

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by Steve Hall    Aug-21-14    
Topic: Commercials



This Political Campaign Ad Features A Horse With A Large Erection

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There's a campaign ad for Republican congressional candidate Gary Kiehne, the guy who once said 99% of mass shooting are committed by Democrats, in which Garry is accompanied in the background by a horse with a large erection. Or, as one commenter pointed out, the horse is taking a leak and that's what happens when horses take a leak.

Either way, it's an oversight that, yea, should not have happened. But we are so glad it did because we get to use the word "erection" in another story. Yes, we are easily amused.

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by Steve Hall    Aug-21-14    
Topic: Political



Shoes By Jews Launches Platform Shoes With Dick Joke

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Apparently based on findings from OK Cupid which revealed guys who are taller get more dates and hookups, a group of enterprising, but short, Jewish guys decided to launch ShoesByJews, a line of footwear that adds 2-3 inches to ones height with stylish shoes that don't look like platform shoes.

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by Steve Hall    Aug-21-14    
Topic: Video



Watch This Swordsman Play A Real-Life Game of Fruit Ninja

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So PillsburyToaster Strudel teamed up with Guinness Book of World Records-holding swordsman Isao Machii for a crazy stunt in Los Angeles. The brand gathered a crowd and let them toss all kinds of fruit -- and Toaster Strudel -- at him and he deftly sliced each one in half in mid-air.

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by Steve Hall    Aug-21-14    
Topic: Events



How the Hell Did This Holiday Inn Express Video Get 1.8 Million Views?

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Either I'm stupid (entirely possible) or this is the biggest non-sequitor of all time. It's entirely unclear how this Holiday Inn Express video achieved 1.8 million views since July 21. A group of astronauts are about to take off in the space shuttle. The Mission Control guy says, "Astronauts, August 14 will be the biggest day to remember." An astronaut responds, "August 14? That's my anniversary. I gotta go." Another voice then says, "Uh, Houston, did anyone stay at a Holiday Inn Express last night?"

Clearly there is a joke in there somewhere but it's gone way over my head. Yea, I get that it has something to do with the fact the astronaut forgot his anniversary and should probably be with his wife rather than heading to space but I still don't get it. Please explain.

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by Steve Hall    Aug-20-14    
Topic: Video



Cam Newton, Peyton Manning Prank 'Unsuspecting Customers' in Gatorade Convenience Store Stunt

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I understand if you're a brand who's going to film a stunt or prank featuring big time sports personalities, you can't really ask them to wait around for days for the perfect person to show up so the stunt is viral-worthy versus lame ass boring. But don't try to pass something off as not staged when, clearly, it is.

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by Steve Hall    Aug-20-14    
Topic: Guerilla



For One Month, Copywriter Promises to Eat Only The Food He Finds In His Agency

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In a strange feat of, it would seem, boredom, MRY copywriter Sam Bartos has decided he will go one month eating only what he can find in his agency's office. And he's chronicling the whole thing on a blog called Adult Food Finder. Witty.

Already, he's got the receptionist tipping him to food-fueled meeting in the conference room and co-workers passing him leftovers but for the most part, he's on his own; scavenging what he can find laying about.

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by Steve Hall    Aug-20-14    
Topic: Agencies



If Buzz Aldrin Had Worn Today's Jockey Underwear, He Would Have Planted That Flag All Over the Galaxy

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In an effort to align itself with greatness, Jockey is out with a new campaign entitled "Supporting Greatness" that's all about, well, supporting the greatness of over achievers one great leap at a time.

The campaign showcases the "legacy of great men wearing Jockey" - as Babe Ruth, Buzz Aldrin and General George Patton, who appear in various versions of the ad, were, we're told, all known to have worn Jockey during moments in their lives when they achieved greatness.

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by Steve Hall    Aug-19-14    
Topic: Campaigns



How Affiliate Marketing Can Fund Your Advertising Budget

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If you mention the term "affiliate marketing" to some brand marketers they either don't know what you're talking about or they think it's some kind of shady method of generating traffic.

Nothing could be further from the truth. Affiliate marketing, simply put, is the use of third parties (affiliates) to help sell your product or promote your brand. Even better, affiliate marketing is a better way for a brand to pay for advertising. What do I mean by this?

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by Steve Hall    Aug-18-14    
Topic: Brands



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