Merchants Who Sell Through Affiliates Are 4X More Likely to Make A Sale

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In the next 12 months, global eCommerce sales are expected to hit $1.4 trillion as more and more consumers increasingly use mobile and tablet devices to shop. But the future is not just about online shopping. Shoppers are demanding, smoother, more personal integrated shopping experiences, hence the ever growing trend of Omni-Channel.

Omni-Channel is an evolution of multi-channel retailing that provides the consumer a seamless shopping experience across shopping channels, online or off and its not just about mobile or responsive design. Omni-Channel should include the online to offline experience; consumers finding a product online as well as shopping in store. what does refocusing on omni-channel mean for online shoppers? What does the mean for retailers, what does this mean for affiliates?

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by Steve Hall    Sep-19-14    
Topic: Online



All Those People Who Slept on the Street Waiting For the New iPhone Will Go Home Today, 600,000 Homeless Americans Will Not

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Brilliantly taking advantage of the First World Problem of waiting in line to get the new iPhone, this video for the National Coalition of the Homeless both pokes fun and sends a strong message about sleeping on the streets.

Some people waiting for the new iPhone have slept on the streets for days. They will all go home September 19th. But 600,000 homeless American's will not.

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by Steve Hall    Sep-19-14    
Topic: Cause



Vancouver Whitecaps 'Sexist' Video Pulled...Because Woman Watch Soccer?

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In, perhaps, the most baffling case of well, we're not quite sure, an ad for the Vancouver Whitecaps soccer team was pulled because some felt the ad was sexist. We're always up for a good controversy so we watched the 18 second ad waiting for some crazy, egregiously sexist moment.

After 18 seconds passed and the Whitecaps logo appeared, we scratched our head and thought, "Um...what?" The video is a candid capture of three women cheering on their team earlier in the season. It wasn't staged. No actors where hired. Just three women enjoying the game.

Some say the video, produced in slow motion, is reminiscent of Pamela Anderson n the opening scene of Baywatch. And that was sexist how?

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by Steve Hall    Sep-18-14    
Topic: Strange



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Naked Breasts Adorn Billboards For Breast Cancer Awareness Campaign

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Breast cancer awareness charity CoppaFeel, which has previously urged college students to touch each other's breasts and presented us with the Topless Female Trampolining World Championships, is, again, placing breasts front and center in its efforts to call attention to breast cancer.

The charity has launched a new billboard and print campaign which consists of naked images of woman's breasts adorned with the one word each woman in the photograph uses to describe her breasts. From sensitive, to doughy to squidgy to firm, the effort aims to get women (and everyone else) comfortable with examining breasts for lumps and discussing breast cancer in general.

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by Steve Hall    Sep-17-14    
Topic: Cause



Schlage Imagines Life Without Keys. And It's Pretty Weird

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So the whole world is on its way to becoming keyless. Not that we don't lock stuff up anymore, we just don't use keys to do so. Working With Indianapolis-based Young & Laramore, Schlage has envisioned what life's like now that keys are obsolete.

We hear from Corry. Yea, Corry with two R's. Corry goes on and on and on about the difficulties she's faced throughout life having to deal with the whole two R's thing. She rants about the inability to find a keepsake keychain from Panama City saying, "Even though I was there! I was there! It's like the whole world telling you 'Hey, you don't exist.'"

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by Steve Hall    Sep-16-14    
Topic: Campaigns



Going to ad:tech New York? Here's Your 20% Discount Code

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If you work in online marketing then you're probably aware ad:tech is pretty much the largest conference out there covering online marketing and advertising technology. Perhaps you've been. Perhaps you haven't. If you have, then you know how beneficial it can be both from a networking and educational perspective. If you haven't been, see the previous sentence. The bottom line is you should go.

We're not saying this because this promotion is part of media sponsor deal we have with ad:tech (to be clear, it is), rather it is because we have been to every ad:tech for the past ten years and can personally vouch for the benefits you will realize if you choose to attend. To make that decision a bit easier, we can offer you 20% off the registration fee if you use the discount code: ADR20NY14.

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by Steve Hall    Sep-16-14    
Topic: Industry Events



The 6 Best Movie Marketing Campaigns of 2014

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Although film fans still have the holiday movie season to anticipate, the year has already given many examples of how marketers have been able to tap into what resonates with audiences across the world before a movie even hits the theaters. Keep reading to learn more about some of the standout movie promo efforts of 2014 so far.

Godzilla

The marketing team behind Godzilla seemed to clearly understand how to tap into a rich fan base when it chose to unveil teaser trailer footage at Comic-Con events. The movie's Twitter account also offered bits of insight about a mysterious fictional organization called M.U.T.O., but just enough to spark curiosity about how that group might tie into the movie without giving clear-cut answers. The smart combination of first showing the trailer to fans who would be likely to embrace the film, plus promoting an air of mystery on social media, caused a good box office draw.

This guest article was written by Kayla Matthews, a blogger with a passion for business solutions, social media and marketing. Follow her on Google+ and Twitter to read all of her latest posts.

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by Steve Hall    Sep-16-14    
Topic: Campaigns



These New GoDaddy Ads Are Bad. Really, Really Bad.

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Hmm. These new GoDaddy ads almost make one pine for the days when horn dog Bob Parsons was running the show and serving up ads filled with bodacious babes flaunting their surgically enhanced boobs.

Almost.

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by Steve Hall    Sep-15-14    
Topic: Campaigns



Big Lots Aims For Viral Success With Focus Group of Cats and Dogs

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Want viral success? Using cats and dogs almost guarantees it. Now this O'Keefe Reinhard & Paul-created work for Big Lots hasn't quite reached viral success yet but give it time. It's only been two days.

The brand gathered together a collection of cats and dogs (Pork Chop, Boots, Bianca, Tabitha) for a focus group session during which various pet merchandise was tested.

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by Steve Hall    Sep-11-14    
Topic: Campaigns



In New Lingerie Ad, Britney Spears Proclaims, 'I Am the Dramatic Beauty of the Night'

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It's been quite some time since we've wagged our tongue over the most popular ad babe of all time, Britney Spears. As you may recall, she's done work for Candies, Pepsi, a Japanese tea brand, she's worked with the NFL and, of course, she's promoted all kinds of her own branded products.

Now she's back promoting a line of lingerie, the new Intimate Britney Spears Anemone Collection. In a new ad she can be seen frolicking about wearing the lingerie and cooing such nonsensical gibberish as, "I am the dramatic beauty of a city at night" and "Moonlight silhouettes the curves of my body. And the sharp vines of thin black strings that keep the dash of daring mesh and scalloped edges where they belong."

That said, the woman has had a lot of ups and downs in her life, a lot of drama and, no doubt, a lot of sadness. So, hey, if she can leverage her fame into lines of fragrance and lingerie, all the more power to her.

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by Steve Hall    Sep-10-14    
Topic: Celebrity



How Working With An Affiliate Marketing Agency Can Dramatically Improve A Brand's ROI

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Smart brands realize they need experts to help them craft advertising programs that resonate with their customer base, deliver ROI and make the cash register ring. An agency provides an unbiased, 50,000 foot view of the media landscape and can choose what's right for the brand in a media agnostic manner.

This differs from, shall we say, a less-than-smart brand that decides to work directly with individual media outlets. If a brand follows this path and decides to work directly with a media outlet, they are going to end up with a biased media recommendation because this resource is not going to offer an unbiased, 50,000 foot recommendation. They are going to offer only what's in their portfolio. And that's not in the best interest of the brand.

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by Steve Hall    Sep-10-14    
Topic: Agencies



Optics Brand Does Honda Cog...Except With Light

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Remember Honda Cog? That Rube Goldberg exercise in amazement? Many brands paid homage to that stunt. Well. here's one more.

Japanese optics brand au Hikari has worked up its own two minutes of awesome except the whole thing is powered by light. You know, the way you can use a magnifying glass to burn paper? Well, apparently, there's a lot more fun you can have with light.

Give the video a watch.

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by Steve Hall    Sep-10-14    
Topic: Video



STUDY: 11% of Creative Directors Are Now Women

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Last year, the 3% Conference held its inaugural event. In various ways, the conference came at the fact that just 3% of creative directors are women. I was there and it was an insightful, educational experience.

Sadly, I can't make this year's conference but there is good news to share. The conference may have to change its name because women now make up 11% of all creative directors.

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by Steve Hall    Sep-10-14    
Topic: Research



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