If you need yet another thing to do while watching the Super Bowl, check out Super Bowl 2012 Bingo from Sharethrough. It's a bingo game based on the kinds of things we might expect to see in commercials during the game. Squares include violence, boobs, stripping, celebrity acting stupid, cgi singing animal, person in a lab coat, plain old boring, offense to other cultures, summer blockbuster trailer, mention of sociual media, battle of the sexes, dripping wet women and many more. Check it out here (scroll to the bottom right of the page.)
The team at Radian6 compiled their most-shared posts from 2011 into this eBook.
Use these 30 ideas to:
- Go beyond a grab-bag of tactics to become a truly social business
- Gain valuable business intelligence by listening intelligently to your community, industry and competitors
- Crowdsource fresh ideas from your biggest fans
- Use a social media crisis to turn frustrated clients into lifelong brand advocates
- Identify which tactics are working using smart analytics
Download the free eBook here.
We all have "those nights" once in a while. The ones that were fun while they lasted but they don't quite fit properly into our everyday life. And we all wish we had someone we could call to clean up the mess before the significant other came home and found out what it was we weren't supposed to be doing last night.
In this three minute video, The Cleaner, from Axe, we get to see what happens after a guy has a little too much fun one night and is concerned he won't be able to clean up before his girlfriend comes home.
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Well...here's yet another Go Daddy Super Bowl spot. This one's called Cloud and it features an angelic, leggy Danica Patrick along with a trio of Pussycat Dolls. In the ad, two tech heads are whisked away to "heaven" where Patrick tells them all about "making your internet dreams come true" while they drool like two highs school boys in heat.
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So here's the Priceline Super Bowl commercial that says goodbye to William Shatner as spokesperson. See the story on that here. See the full :30 below.
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Oh yes, people! Ferris Bueller is back! And he's back big time. So big that he'll make an appearance during the Super Bowl. Well, at least that's what this teaser has us believe.
With teaser copy that reads, "We hate to be such a tease, but on a day like today, we just have to. Stick it out until the Super Bowl, or take a "day off" on Monday and catch the big reveal," a :15 teaser on YouTube features Ferris, otherwise known as Matthew Broderick, asking the camera, "How can I handle work on a day like today?'
Some say it's a promo for a sequel to the 1986 original. Others beg it's not a teaser for Viagra or Cialis. He's in a hotel room so it could be for a travel site. There are flowers. It could be for a florist. Who knows.
And this is why we love this teaser so much! Most teasers give the entire story away. This one...well, this one is a true teaser. It could be for anything. We are intrigued!
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To build buzz before the launch of Kinect Star Wars, Xbox is out with a new AKQA-created video, Dual, which stars Chris Pratt, best known for starring in the TV series "Parks and Recreation" and the movie "Moneyball. " In the video, Pratt steps in for Obi-wan Kenobi during his epic battle with Darth Vader but there's a twist at the end. And it isn't a pretty one. Or an all that exciting one for that matter.
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We think this Veneble Bell & Partners-created ad for Audi which will air during the Super Bowl will be quite well received. Especially by anyone who is sick or the tired vampire genre. In the :60, which touts Audi's LED headlight system, much needed blood is delivered to a bunch of vampires partying in the woods.
There's a problem though. The headlights' 5,000 Kelvin light power don't bode well for this group. And like a meme that really needs to die, so then do these vampires.
The ad became available after Facebook users solved the brand's Race the Light social media contest.
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So Mark Burnett is working on a new show which will air on one of the four major networks. It's called The Job and it's a bit like The Apprentice expect for advertising. No, it's not that other show, The Pitch, which was having trouble getting agencies to participate. Which makes perfect sense. Given the show's concept, what agency in their right mind woud want to risk having an Agency.com Subway pitch-style disaster on national television? But don't worry. This show is different. It aims to offer up a Junior Art Director position at a major ad agency to the winner.
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Reality star and former America's Next Top Model winner Adrianne Curry comes to the rescue of scrawny men who, like those classic Charles Atlas body building cartoon ads of yesteryear, always get their girl stolen by the boxheaded bully. But Curry has a good heart and a soft spot for scrawny geeks. That or she's getting a lot of money to fake it while wearing a super hot angel outfit complete with the requisite cleavage-enhancing, plunging neckline and, yes, wings.
The fragrance was recently launched on social network CrowdGather and contains a combination of pheromones which is said to have been clinically proven to increase feelings of arousal, excitement, social warmth and friendliness in both men and women. Yup, that's all we need. A bunch of guys on the beach running around with uncontrollable erections.
Curry will serve as the official face of Erox for upcoming social media and online advertising campaigns which will include a series of videos and comic strip parodies that poke fun at mainstream culture, characters, and events.
See Adrianne in all her angelic glory below.
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Hoping to leverage the 60 percent or so of people who will be tweeting, Facebooking Google+'ing and just about every other form of 'ing you can think of, Coke, with help from Wieden + Kennedy and 360i, will launch CokePolarBowl, a site featuring two polar bears who will react in real time to the game and the ads. It's yet another example of the growing social TV trend.
One bear will be a Patriots fan. Another, a Giants fan. Controlled by a couple people at W+K, each bear will react accordingly as the game progresses.
This live reaction strategy will be applied to one of the spots, Catch. which will air during the game. Depending upon who is wining, a different bear will be featured in the ad.
Check out more on this story over at Mashable.
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Here is yet another one of those perception pieces that takes a look at how advertising people see each other. According to this graphic, planners think they are Steve Jobs. Creatives think they are artists. Clients think they are the messiah. And account executives think they are as cute as a Barbie Doll.
But planners think creatives are a bunch of babies. Account executives think the client is the devil. Creatives think planners are donkeys. And the client thinks all account executives are hotties with huge tits bursting out of a low cut top.
Let the stereotype debates begin.
So Facebook app, Dogbook, created by Lowe Roche founder Roche and his son, Alexandre Roche, about dogs and the people who love them, has undergone a redesign.">Dogbook, created by Lowe Roche founder Roche and his son, Alexandre Roche, about dogs and the people who love them, has undergone a redesign. The update brings some Timeline-like functionality to the site. Additionally, members will now receive birthday alerts which brands can sponsor to get their message to the site's 6,000 daily users. Later this year, Dogbook will roll out a Horoscopes feature and a Memories section for dogs that have passed away. And finally, the site will bump up the adoption section, giving members the option of becoming involved in charitable efforts.
To hype all of this, Poolhouse produced a video that features a collection of dogs singing happy birthday. It's not the VW Dogs singing Star Wars but it's amusing enough.
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