You can debate the merits of booth babes at conferences but that's like debating the merits of smart people versus un-smart people. The world is full of both of them. Sometimes you get the good ones and sometimes you get the bad ones. Thankfully, I got the good booth babes today at ad:tech New York.
Listen to Victoria and Chris talk about their company, BIscience, and their role in representing the company at ad:tech. They actually know what they're talking about. And they actually work for the company. Two things rarely present in a "booth babe."
Don't get over excited. It's not like ad:tech has turned into E3 or some car show. Far from it. But it's been a while since we've seen the proverbial booth babe make an appearance on the ad:tech exhibit hall floor.
Whether its the so called return to a healthier economy or the simple fact most humans can't go too long without seeing another one half dress, the booth babe is back.
Enjoy.
Drinking is a big thing in the advertising business. So why shouldn't it be part of the new business process? Ohio-based Northlich has put drinking front and center in its process with its Vodka Ad Generator. In five easy steps, you can create your perfect concoction and set up a meet with the agency where, one would assume, more drinks will be consumed.
And we thought AAAA stood for American Association of Advertising Agencies, not The Advertising Alcoholics Anonymous Association. Hmm.
Oh just pour me an Old fashioned and let's bring back the three martini lunch.
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OK. If you can. Picture yourself in front of a fire. On the floor. With your lover. In the seventies. Laying on a shag carpet. Next to a lava lamp. Under a smiley face poster. With Barry White crooning in the background.
Got it? Good. Now watch this video which celebrates the tenth birthday of Viagra, something that wasn't even envisioned anytime during the entire decade.
If you had an issue with the Chris Farley commercial for DirecTV, you might have an issue with these spots featuring John F. Kennedy, Heath Ledger and Jesus.
Oh wait, they're just spoofs. Fakes. Corporate taunts. Thank you, Landline TV.
Have fun.
It's like America's Finniest Home Videos! Yup. Men and doing stupid/brainless/forgetful things. And Trivial Pursuit wants to keep score. It's to promote a big ass, online meta-game which, yes, pits men against women.
Currently, the men are winning. Ladies? You better head over to the website and fix that!
"Now the retailer is offering consumers a contemporary interactive experience for the price of a movie ticket." That's how this Johannes Leonardo-created pre-movie performance at New York's Ziegfeld Theater for fashion retailer Daffy's was described. And it seems that's how we're now describing pre-movie commercials...which is exactly what this was.
OK so yea, it's a pretty cool on and off screen performance during which actors don clothing in the video and then appear on stage wearing it while performing. Part of the promotion/performance was to offer a chance to win "deeply discounted rent on a fabulous West Village apartment."
Check it out here and let us know. Do you want to see this sort of thing before a movie or not?
If you like to watch two guys bicker over who's going to drive a Lamborghini with the only copy of Xbox Forza Motorsport from Edinburgh to the game's launch party in London, you might like this video8j6. If you don't really care about how it's decided who will get to drive the car, where they'll stop on the way and the inane things they'll say to each other along the way, you can be happy we did it for you so you don't have to.
If you're going to advertise a product that helps you tighten our ass and make your legs look great, you might as well highlight the results of using that product, right? That's exactly what DDB Chicago did for Reebok in a new commercial.
In the ad, a woman talk about the features of the show and how they can "make your legs and butt look great too." The camera operator, who clearly notices the woman's ass an legs have benefited from the shoes, thinks the results should be highlighted and zooms in on her assets.
While the woman isn't miffed at all by the camera's leer, she has to admonish the operator for an overactive use of the camera's zoom lens.
- A group of teens approached a McDonald's drive through and rapped their order just like in the commercial. The police were called. So stupid.
- Interested in mobile? Check out the Trends in Mobile Internet and Video webinar Thursday, November 19 organized by Business Development Institute.
- "We decided to send our clients a handy-dandy disguise kit that will help them perform all the acts of petty office espionage they've been plotting." It was for Halloween.
- The agency that created the famed Outpost.com Gerbil ad, Cliff Freeman & Partners, is no more. RIP.
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When you sit down in front of your computer, do you suddenly feel like you're being assaulted with images of the intensity of life? The wonder and glory it brings? The passion and desire it creates? Do you feel like your every sense is being given it most intense workout?
Perhaps you will after you view this new Latin America-focused Sony Vaio commercial from El Segundo-based Ignited. In the commercial, we are asked, What if technology could make you feel more human?" We are then pummeled with imagery Dove Onslaught-style. But the imagery is "good" imagery. The things we want to feel and experience.
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- Logo's The Big Sketch Comedy takes on the infamous Swiffer commercials. Horrifically funny.
- A fan or product of the 80's? The you might like the "80s-iser" from Russell Athletic.
- Dial takes on the whole Axe Effect thing and debunks it with an Attraction Field Study in which a guy stands on the sidewalk for two hours after showering with Axe. The result? Nothing. There's also the Get Magnetic site which takes a decidedly more scientific looking at why humans and animals are attracted to one another.
- Following its DEWmocracy effort, Mountain Dew has hooked up with 12 Seconds for a competition which will determine who gets to shoot the brand's next commercial.
If you love sachrin sweet love stories, you'll love this one from Greece chocolate brand Lacta. It's a 17 part choose your on direction video series created by OgilvyOne in Athens. It's the story of a guy and a girl who meet at a busstop and their two year long journey back together.
You probably already know we're a true sucker for this kind of stuff but this is actually great work. It's engaging. The product placement is subtle. And it's worth watching. And the industry noticed. It won the Branded Content category at IAB's MIXX Awards last month.
Yea, we love a great love story. Start here.
To drum up a bit of excitement for the Winter Olympics in Vancouver, The International Olympic Committee has launched The Best of Us Challenge, a collection of fake sporting events which wil pit Olympic athletes against regular people. For those who win, a free trip for to to Vancouver is in their future.
There will be hula-hooping, cartwheeling, juggling, plastic cup golfing and many more made up sports. Head over to The Best of Us Challenge site and you can watch Michael Phelps, Rafael Nadal, Lindssey Jacobellis and Shawn Johnson engage in this silliness. The site loads very slowly...or not at all.
Once upon a time plain old skiing and skating excited people. Hmm. How times have changed.
And in "groundbreaking" news today...wait for it...a NEW ADVERTISING AGENCY MODEL is launching today! Can you stand it? Is it possible? An agency announcing it's going to be completely different from every other agency in the business? This is earth-shattering news! This never happens! This is truly a first!
Pardon me while I go stick my finger down my throat and puke up today's collection of ridiculous press releases and dubious claims.
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While we're sure there's no actual magic happening in this video from identity theft company AVG Free featuring street magician Dynamo, it does a nice job illustrating just how easy it is for a hacker to take over your Facebook page. OK, it doesn't illustrate that at all but it does make us aware hackers are out there and we need to be aware of what they can do.
And, of course, AVG Free is here to help. Hopefully, their technology is a bit more substantial than a magic trick.
OK first of all if you wear this many clothes, you deserve to suffer from the wrath (if it even amounts to that) of global warming. Second, if you want us to understand anything about "parts per million" or the "natural state" of the atmosphere, don't use stripping models. They kind distract from anything else that's trying to be conveyed. And third, don't rob us of our climax. That's just mean.
Remember when internet memes, internet celebrities and viral videos were all the rage? Oh for the innocence of those early days before the genre was forever tainted by big bad marketers who sucked every last drop of fun out those clips we used to enjoy so much.
For a trip down memory lane, Adland has a video from Judit & Judit and Swedish internet provider Comhem which celebrates all the favorites. Adland notes, "we see references to Mentos & Coke*, Chocolate Rain *, "Leave Britney alone!"*, the Swedish TV host who was suddenly ill on live television *, Nunchuck guy *, The Bad Day Viral (which already spawned it's own viral homage), Ansiktsburk * a turkish song subtitled with what it sounds like in Swedish, ending up being a love poem to "face-cans""
Britney! Mentos/Coke! Star Wars Kid! Chocolate Rain! We miss it all.
- And, yea, there was that whole KFC Colonel Sanders thing at the UN. Everyone's freaking out over the supposed security lapse. Or the stupidity of security guards who must have thought the Colonel was an actual delegate of some country called KFC.
- Something about a snake and Sigourney Weaver.
- This is kind of sad. Sometimes you just want to remember someone in their prime. Not when they should really be sitting on a porch somewhere peacefully enjoying the fact they had a good run.
OK. We've gotta admit. We love the work Improv Everywhere does for brands. While it might be seen as bothersome to have a group of people just randomly break out in song or dance in the middle of your day but don't we all need a pleasant distraction from time to time?
We're only seven days late to this but working with Gold n Fish Marketing, Improv Everywhere put together a grocery store musical for Trident Layers Gum. It's the story about fruit and how much better grocery store fruit would be if it were squished together.
OK, not literally. That would be gross. Figuratively, on the other hand, that'd make some pretty sweet tasting gum. Which, of course, is what this is all about. Nice work. And, as always, the gig got tons of coverage and was highlighted on CNN yesterday.
Lesbian, gay, bisexual and transgender media advocacy group, GLAAD announced award recipients at its 1st GLAAD Media Awards in Advertising ceremony presented by Ogilvy and Southwest Airlines. Award recipients and nominees can be seen here.
The GLAAD Media Awards in Advertising recognize and honor individuals and projects in the advertising and marketing industries for their fair, accurate and inclusive representations of the LGBT community and the issues that affect their lives.
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If you ever wanted to know everything there is to know about New Orleans - well, an overly stereotypical version of the place - you need look no further than these new commercials from Southern Comfort created by Arnold Worldwide.
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You've always got to wonder about these ads. You know the ones. The entire ad is one large graphic. And the only other thing on the page is a tiny logo and, perhaps, a tagline. And it's in English but from non-English speaking country. Nine times out of ten, they are spec or spoof ads. And sometimes they can cause you to be sued for thousands by brands without a sense of humor.
This ad for a daytime dog care company asks us to wonder just what our four legged friends really do all day long when they're home alone. According to this ad, they are no different that us humans when we get a little bored and need a bit of distraction from the stress of our daily routines.
We've asked the creators of this ad, Jung von Matt in Stockholm, Sweden, to categorize this ad for us (they've confirmed it to be the deal deal) but we really don't care. We like it whether it's real or not.
Everyone loves a great party. Everyone loves the chance to mix and mingle with their fellow industry mates. And that's what conference parties provide. So, serious or unserious, we consider it our job to make you aware of all the partylicious goodness that's scheduled for each conference. So, here we go.
As previously mentioned, Moss Networks, along with Advertise.com, Adknowledge and GenieKnows, will host its VIP MIX + Mingle at the Hudson Terrace Wednesday, November 4 from 10PM to close. Also on Wednesday, The Oldtimers Foundation will host an event at the Thom Bar from 7PM to 9PM. Also on Wednesday (yes, this is always the problem), Elaphant Traffic will host a VIP (is anyone not a VIP?) Launch Party at 1 Oak from 7PM to 11PM.
Also on Wednesday (get used to this), Mozes, Billboard and ad:tech will co-host the official Opening Party at the Roosevelt Hotel from 7PM to...we have no idea. Also on Wednesday (yawn...), Eyeblaster will host its 8th Annual Eyeblaster Awards party at Providence from 8PM until midnight. And, and, and also on Wednesday (WTF???), the Mother of all Parties, Money Makers III will take place at Pacha from 9PM until, well, breakfast the next morning.
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Pity the poor wild posting. It's under attack by New York-based Public Art Campaign. Specifically, the group is targeting NPA, a company which maintains a collection of specific wild posting locations.
Public Art Campaign representatives Sunday were seen around Manhattan with buckets of white paint covering NPA wild posting boards. According to Gothamist, less that an hour after the boards were whitewashed and non-commercial art applied, NPA had reclaimed the boards are reposted them with commercial messaging.
It's like two kids fighting over a toy (Mine! Mine! Mine!) until it breaks. Which then leads to a dueling temper tantrum of epic proportion.
According to the New York Times, five people were arrested in association with the standoff.
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