This Follow Up to Bud Light's Super Bowl 'Up For Whatever' Falls Flat

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I don't know. Give this next chapter of Bud Light's Up For Whatever entry a view. To me it just comes of as if it were an overzealous ad school student version of the original. If you recall, the brand launched a celebrity-studded version of this ad during the Super Bowl in which the likes of Don Cheadle, Minka Kelly and Arnold Schwarzenneger along with One Republic show one guy an epic night.

In this second outing, a couple of guys, Jesse and Luis, get to hang with NBA All Stars Alonzo Mourning, Karl Malone, Penny Hardaway, Bruce Bowen, Darryl Dawkins along with Benny the Bull and experience a basketball lover's dream.

It all falls kind of flat.

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by Steve Hall    Apr-17-14    
Topic: Celebrity



Dylan Thomas' 'Do Not Go Gentle Into That Good Night' Beautifully Highlights Medical Efforts in Tanzania

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Here's some beautiful new work from New York-based agenda:NY for the new Abbott Fund campaign. Directed by Ruben Latre, the work, produced by Hostage Films, was created to highlight the global work done through Abbott's international partnerships across the globe. Director Latre spent 10 days in Tanzania filming at the Muhimbili National Hospital in Dar es Salam. Latre came onboard as director & DP for the campaign, which filmed in hospital environments and features the trials and tribulations faced by patients and doctors.

The video is backed by a voiceover which slowly intones Dylan Thomas' Do Not Go Gentle Into That Good Night. Which a fitting testament to the plight faced by those highlighted in this vodeo

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by Steve Hall    Apr-17-14    
Topic: Video



e.p.t. Has Fun With Saturday Night Live's CNN Pregnancy Test

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Having some fun with Saturday Night Live's CNN Pregnancy Test bit, home pregnancy test brand e.p.t. is exploring the creation of a series of limited-edition pregnancy test sticks that interact with women just like their favorite news programs.

Of the sticks, Jennifer Moyer, vice president of marketing for Insight Pharmaceuticals, parent company of e.p.t. said, "We all saw SNL's sketch Saturday night announcing the new CNN Pregnancy Test, with its constant breaking alerts, even when there is no news to report. We think SNL has stumbled on a great idea, and we'd like to take it to the next level."

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by Steve Hall    Apr-17-14    
Topic: Brands



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This is What Game of Thrones, Star Trek, Walking Dead Look Like on Easter

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Just in time for Easter, Easy Explain Videos is out with a collection of, well, easy to understand spoofs of well known TV shows such as Game of Thrones, Star Trek, The X-Files, Breaking Bad, Homeland, Walking Dead, Dexter and The Big Bang Theory.

Each video, with its own unique name like Game of Eggs, Star Tregg and The Egg Files are all about experiencing some witty Easter amusement. Check three of them out in the video below and all of them on this site where you can vote on what you'd like them to create next.

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by Steve Hall    Apr-17-14    
Topic: Video



You Won't Understand A Word of This Moving Japanese Ad But It Will Make You Cry

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This three minute opus for Tosando Music company presents us with a scene of a father performing on the piano at his daughter's wedding. Interspersed with the music are memories of the man's life and a wife who is no longer in the picture.

You don't need to understand Japanese to sense the emotions experienced here and how wedding always bring out the deepest, most intense emotions buried deep inside a family.

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by Steve Hall    Apr-17-14    
Topic: Commercials



Sexy Asian Dancers Shake Booties to Change Perception of Classical Music

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Classical music gets a bum rap these days. It's perceived as the thing only your grandparents listen to yet its the backbone to almost every great move ever made. B-Classic, a Belgian music festival which promotes classical music is out with a new video that asks us to envision classical music differently.

We all know a great video can vastly increase the appeal of a piece of music. MTV knew that and built a business on it. Now that's YouTube's job. But we digress.

Check out this video in which cheerleaders and hot pants-clad hotties shake their booties to Dvorak's Symphony No. 9 Allegro con fuoco as if they were in a hip hop video.

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by Steve Hall    Apr-17-14    
Topic: Racy



This is the Dumbest Shoe Ad You Will Ever See

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Ignited is out with an ad for Sanuk Shoes that envisions why simply wearing the brand's shoes will maintain your comfort even in life's most uncomfortable situations, like sitting in front of a kid who won't stop kicking your seat on a nine hour flight.

So why is this ad dumb? First of all, not even the most comfortable shoes will assuage the antics of a crazed kid on a plane. And second, if you're going to imply that only the guy in the middle is bothered by the kid. and not those sitting next to the guy, you might want to detach the seats from each other before you shoot the commercial.

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by Steve Hall    Apr-16-14    
Topic: Commercials



In Strange Shift, Victor & Spoils Creates Non-Crowdsourced Traditional Bank Campaign

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Well this is kind of weird. Remember when Victor & Spoils first launched and they made a really big deal about the fact they'd crowdsource cool, new digital work for their clients? Well apparently they've come full circle and are now creating traditional offline campaigns for banks.

The agency has launched a TV, radio, print, OOH campaign with, yes, some online landing pages, for the Community Banks of Colorado and Bank Midwest divisions of NBH Bank.

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by Steve Hall    Apr-16-14    
Topic: Campaigns



Carlsberg Extends Happy Hours With Instagram Hashtag Campaign

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Everyone wants a longer happy hour, right? Especially beer brands that make all that beer you're going to drink if you stay in the bar longer. So it makes perfect sense that a brand like Carlsberg would do whatever they can to get people to stay in bars longer and drink more beer.

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by Steve Hall    Apr-16-14    
Topic: Mobile/Wireless



Only America Would Say the Hot Dog Is America's Greatest Invention Ever

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Who knew? Better than the cotton gin? More important the discovery of electricity? Yup, the hot dog. America's contribution to the world's quinine. And Ball Park, with help from Y&R New York, would like us to meet the brand's Park's Finest hot dogs, made with 100% beef, no nitrates and "infused with bold premium seasonings."

Let's be honest. Hot dogs taste awesome. But let's also be honest. They aren't really food. They are a collections of scraps that were trimmed off actual pieces of meat with a bunch of chemicals added then formed by machinery into a phallic symbol and sold off as perfectly healthy summertime cookout fare.

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by Steve Hall    Apr-15-14    
Topic: Commercials



Pedigree Uses Other Brands' Ad Budgets to Support Its Own Adoption Drive

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Hoping to latch itself onto the belief that any video with cute pets will go viral, Pedigree, with help from Colenso BBDO, is out with a video featuring cute puppies that's part of its Adoption Drive. The brand will donate any YouTube advertising revenue generated from this video's views and earmark it for feeding dogs in need.

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by Steve Hall    Apr-15-14    
Topic: Cause



Honda Trades Death and Dismemberment For Emoticons in Safe Driving PSA

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While there have been some amazingly powerful safe driving PSAs from all over the world, most of them resort to the dramatic, real-life trauma of the crash (see the all-time classic here). But this entry from Honda takes a different approach.

The automotive brand has enlisted the power of emoticons to convey its message with a new social media program aligned with April's Distracted Driving Awareness Month to call attention to the dangers of texting while driving. In support of this first-ever National Highway Traffic Safety Administration (NHTSA) initiative, Honda is launching the "Thumbs Up" (#thumbsup) social media campaign to reach young drivers by using emoticons along with a video that illustrates the importance of safe driving.

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by Steve Hall    Apr-15-14    
Topic: Cause



JWT Changes Name Back to J. Walter Thompson

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Nine years after changing it's name to JWT, the agency will, once again, be known as J. Walter Thompson. While the change was planned for later this year, WPP's Martin Sorrell let the change slip at a breakfast event Monday hosted by the Wall Street Journal.

Sorrell shared with the audience that the agency has been "talking about rebranding" and said the J. Walter Thompson name is "immensely powerful" and that a return to the name would be "a slick and good move."

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by Steve Hall    Apr-15-14    
Topic: Agencies



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