As a startup, you may not be able to afford a full-time, dedicated PR team quite yet, so you opt for contractors, outsourced agencies, or part-time PR pros. There is some great ad-hoc talent out there that you can add into the startup mix, but just be sure that you start with careful planning first.
There are many ways to cut corners for a tighter startup budget, but starting with PR fat trimming shouldn't be one of them. Without a great PR strategy and team, a business has a higher chance of failing because potential customers and investors won't see what's so great about your goods or services. The PR strategy is essential for targeting and understanding your audience, studying the competition, and crafting the most relevant campaign messaging.
In a valiant effort to illustrate the frustrating drama associated with the mundane task of downloading or buffering something off the internet with your smartphone, Del Campo Saatchi & Saatchi & Saatchi Buenos Aires has crafted a magical piece of creative.
Likening the frustration of watching the dreaded progress bar -- in this spot represented by YouTube red -- to being chased by all manner of horror such as an angry mob, a speeding locomotive, a swarm of bees and an army of rugby players, Del Campo gleefully, and in dramatic slow motion, perfectly represents the maddening practice of waiting for something to download on a slow connection.
Invoicing has quickly become a major time-consuming task that seems to takes away from the work that you actually get paid for doing in the first place. Now, added to the regular invoicing duties is the tracking of these same clients for various campaigns and projects, tracking new clients to fulfill their needs, tracking the slow-to-pay, all the while working on your personal touch with clients (this begins to feel like it is growing distant and sometimes lags.)
It doesn't have to be that way if you take advantage of the growing toolbox full of online invoicing tools designed to help your advertising agency stay focused on the core business. Here are the top 10 online invoicing tools to consider:
Social media intelligence and marketing company Wayin conducted a study of 200 director level and higher marketing professionals who are currently practicing real-time marketing.
Real-time marketing has matured since Oreo dunked their cookie in the dark and has become an integral component of a brand's marketing strategy. In fact, 98% of respondents report positive return on their real-time marketing efforts; 89% of respondents have fully tied their real-time marketing efforts to measurable business goals; 56% believe real-time marketing help build customer relationships; 59% plan to increase their real-time marketing budget in the next year.
Influencer marketing is becoming a standard in brand marketing strategies as more brands are beginning to see it as a viable consumer acquisition channel with low costs and strong returns. Brands are also realizing how influencer marketing improves campaign reach by allowing marketers to target niche consumer groups with native ad content that resonates more deeply and drives quicker conversions.
However, with all of the fanfare around influencer marketing, many brands still struggle to measure return and qualify the results in order to justify the ad spend. This will change as the industry building around influencer marketing is becoming more tech driven.
I look at the phenomenon of influencer marketing as a three-wave evolution that began with the birth of the social media influencer. This first wave was sparked by consumers, who first- and perhaps coincidentally- demonstrated the viability of native advertising on social media by sharing new products, trends and brands with their friends and fans, thus introducing these brands to new audiences.
If your goal is more conversions, there are steps you can take right now to make that goal a reality. The good news is, most of these actions don't don't require any investment other than time. Here are 12 tips that can help you achieve as much as 25 percent more conversions.
Working with Innocean, Dallas-based candy store Atomic Candy is out with a very Skittles-like commercial in which a guy, looking at himself in the mirror, realizes, he's got a zit. But the zit is actually a piece of candy.
He squeezes the candy, it falls into the sink and then he eats it. If your stomach isn't turning at this point then you probably should watch the rest of the commercial. Because it's like the biggest zit explosion you've ever seen.
In case you don't feel like attending sessions at Cannes like a good delegate and would rather spend your days on the beach soaking up the sun and stealing glances at those young, up-and-coming creatives who are more than happy to frolic on the beach as if it were Spring Break, Italian agency, Aylene Gardider has you covered.
Just as they did last year, the agency is out with a map of the beaches in Cannes so you can be sure you're meeting up in the right spot. Feel free to download the full sized version below.
It's sort of passe to talk about how much SXSW has changed over the years because, well, it has and there's no going back. If you feel the need to reminisce or wallow in the past, you can read this, this, this, this and this.
It wasn't too long ago that the consumer in the market for new home exercise equipment would visit her local department or sporting goods store to test out the options and compare the prices. Maybe she would buy a new treadmill on the spot, or perhaps she would first talk to friends for recommendations, or read some reviews in a magazine like Consumer Reports. Once convinced of the right make, model, and price, she would pull out her credit card or checkbook and make a purchase.
Fast-forward to 2015, where the buying landscape couldn't be more different. Thanks to the Internet as a whole, social media, online reviews, the proliferation of online retailers, and the growth of web-based behemoths like Amazon, the same consumer takes a decidedly different approach when buying exercise equipment (or buying anything for that matter). Add laptops, mobile devices, and smartphones to the mix and you create a selling environment that includes everything from bricks-and-mortar sales to website purchases to smart TV shopping.
When a brand decides it wants to properly attack its marketing, it seeks out experts to help them do so. Sure, they may have a marketing manager in-house to oversee the marketing process but when they need heavy lifting in the form of an integrated advertising strategy that plays out across multiple media in multiple markets, they turn to an advertising agency.
It's no different when a brand decides to enter the affiliate marketing channel.
Many merchants entering the affiliate channel believe a workable solution is to delegate all affiliate marketing responsibilities to an in-house affiliate manager and/or hook up with an affiliate network's managed services offering. But an affiliate manager is just one person and an affiliate network is just a platform, a technology provider and not a marketing expert. Much in the same way Google Search is a platform for search engine marketing and does not offer search marketing expertise.
When we think of social media ROI, we tend to only measure value by numbers. So much attention is given to number of followers, reach, impressions and likes; but while these markers are very important, there's a much broader story that can be told, particularly on social networks like Instagram where photos create an opportunity to paint a much bigger brand picture.
Sure, Instagram has some limitations in what campaign parameters can be measured -- engagement rates act as the major metric -- and this can raise the question of what a brand really gains from influencer marketing. However, Instagram, now one of the top three social networks with over 300 million users, gives brands an opportunity to tap into the influence of Instagram power users and leverage their existing follower relationships in order to reach a broad audience.