At 1,873 pages, this tomb is certainly worthy of the term, encyclopedia. The book is the work of John McDonough and the Museum of broadcast Communications and Karen Egolf of Advertising Age.
According to the New York Times article, "It offers a history of advertising that takes its flaws, deceits and ideologies into account but also provides some insight into the institutions, agencies and corporations that have given it shape. Mr. McDonough argues in his introduction that within the last 150 years, for the first time in human history, it became widely possible to produce more than was demanded and to offer more than was needed. Advertising was a response to surplus."
Correct me if I'm wrong, but I'm surprised it doesn't come with a CD or DVD to give proper representation to the broadcast media as well and the Internet. Radio, in particular, always seems to get left out of any kind of advertising coverage. And that's no exception on Adrants either.
Still, this is one I'd like to own.