As a means to prepare owners for the strange looks and staring they will get for owning a car as odd looking as the 2005 Cadillac STS, GM Canada has published a self-help "book" entitled, "Hello Cadillac STS. Goodbye Anonymity." The book, written by D.R. Stubbs, promises to help owners "Discover your 'pedestal'! Embrace your objectification! And put an end to 'Anonymity Loss Syndrome' forever!" Not surprisingly, the "book" is won't be found at the local Barnes and Noble but only electronically online.
There's also a flashy website with some rockin' beat where buyers can ask questions about the car. It's available for mobile devices as well so during a boring commute or a lonely night, losers have something to do. Unfortunately, the site isn't quite as smart as Burger King's Subservient Chicken.
When asked to lay down, the "car" responded, "The menu might be the best option for your search."
With the NHL season all but washed up due to labor strikes, advertisers are wondering what to do with all that extra money and how to get those damn hockey players back on the ice. Nike isn't sitting around and waiting. It's launched a TV campaign in Canada with images of an empty hockey rink, ice melting and a short tagline, "Bring it back" which, when translated, really means, "Get back here you fuckin' hockey players. You've stolen our damn target audience!" Thanks to Adrants reader Jody Matheson for the tip. View the commercial here.
Urinal advertising is one of the latest advertising assault on the senses and there's a unique use of the medium going on in new Zealand pubs. Heat activated ads have been placed in urinals which will speak when...well...warmed. These ads, which catch you during the frequent activity resulting from the consumption of many beers, say, "If you drink then don't drive you're a bloody legend" (with a picture of a taxi) or: "If you drink then drive you're a bloody idiot" (with a picture of a wrecked car).
With the usual British wit, the ads sign off with the tagline, "Which car will you piss off in tonight?" The ads aim to catch men during that 60 seconds of mindless pondering that goes on during the main drain.
Thanks to Adrants reader Charley Brough for the tip.
