UPS Meets Its Deadline, Falls Short Elsewhere

ups-box-animation.jpg

For client UPS, agency Doner and production firm Psyop imagine a helpless protagonist braving the challenges of a cardboard world to meet a deadline. The ability to print remotely liberates him in the end.

The imagery is inspired but the ad suffers from mediocrity of narrative and a weak message. Next!


by Angela Natividad    Oct- 2-09   Click to Comment   
Topic: Bad, Brands, Campaigns, Television   

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