You Mean Flashmobs Still Happen...?

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I know. You're thinking, "Why haven't all the perpetrators of this kicked-to-death gimmick been banned to an island yet...?" The easy answer is, brands still pay for them.

We give you Dodge's Rock N' Roll Marathon Flashmob. The brand was a title sponsor for the event this year.

Maybe this would have captivated us if we hadn't seen the same contrived spontaneity 36,000 times in the past two years. We doubt it though. Derivative ideas, even good ones, lose all their faerie magic once the Black Eyed Peas get ahold of them.

by Angela Natividad    Jun- 9-11   Click to Comment   
Topic: Brands, Events, Guerilla   

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