Ingenious Signage Mimics Interstate Road Sign, Gets Brewer in Hot Water
Boise, Idaho-based Woodland Empire Ale Craft has taken a unique approach to signage. To promote its location, which is directly next to a main road leading to a major intersection, the brewery erected a billboard atop its roof which mimics green street signs.
The billboard consists of a green background, much like street signs all over the country, white lettering which reads. "Craft Beer" and a yellow portion on the bottom which reads, Right Here."
