Looking back at 2016, the year was one of the biggest yet for video marketing. More and more outlets adopted this form of advertising than ever before, and this massive adoption rate created new practices and trends that no one really saw coming.
Although all forms of marketing change and adapt over time, few go through changes as quickly as that of video marketing. The Internet Age is one that doesn't slow down for anyone, and this is extremely applicable when talking about online video advertising.
While the core principles and practices will always remain true, the way in which we approach video marketing has seen some big evolutions that you need to properly adhere to if you want to stay ahead of the curve throughout the year. Here are the top 5 video marketing practices that you need to be implementing in 2017.