All Media Spending Up?
Well, almost. According to a study just released by Veronis Suhler Stevenson and reported on MediaPost's Research Center, media advertising spend is expected to end the year on an up note of 177.1 billion, up 2.9%. All areas will be up except consumer magazines.
If you hold to the belief that advertising is a leading and lagging indicator of the economic roller coaster ride, one would assume that the overall economy should be in great health right about now. Well, I guess all assumptions can't be true. In any event, it's a nice piece of news.