Nextel Finds a Way to Grow
I've been a Nextel user for about 5 years and I always wondered why they limited their marketing to the business segment. With all their features, especially the walkie talkie feature and their new Java enabled SMS, it is a perfect device for the permanently connected youth market.
In an article in AdWeek's Technology Marketing, Nextel is launching a service called Boost Mobile offering youth targetred services including java based games.
A story also in the Boston Globe.