69% of U.S. Email Users Purchase Online Following Permission Email
A recent DoubleClick survey indicates that 69% of US e-mail users have made online purchases as a result of receiving permission e-mail marketing.
Also reported on eMarketer, 75% prefer receiving communication from online merchants via permission-based e-mail whereas just 25% prefer postal mail communication.
Also of interest, men respond more (69%) then women (46%) to News and Information subject lines. And women respond more (64%) then men (50%) to a discount offer related subject line.
So...women like to find a bargain before purchasing while men like to have every possible detail before purchasing? Interesting.