Newspapers Target Younger Readers

As Gen Y uses the Internet more and more in their daily lives, they seem to have lost the need for the good old newspaper. Several newspapers, in an attempt to stave off decline in readership, are launching editions written specifically for the younger reader.

Whether this is successful or not, it makes all the sense in the world for newspapers to try. Interestingly, there is not much talk about creating supporting Internet versions of these endeavors. Sure, go ahead and attempt to keep readers but also go where the readers are: online.

Read more on MediaPost.

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