CMR Says Ad Spending Will Be Up 2.5% in 2002
CMR says we are on track for ad spend to be up 2.5% over last year. Spend to date (Sept. 30) is $84.4 billion compared to $82.6 for the same period last year.
Categories with biggest increases were spot and network TV, local newspapers, local, national spot radio and network radio.
Not surprisingly, categories not doing well were business-to-business magazines, the Internet and national syndication.