More on Advergaming

The technique of embedding commercial messages and product placements within video games is becoming ever more pervasive.

Advergame Touts BellSouth's DSL Service

You could say telco BellSouth is "racing" to sign up customers to its DSL service. Today, BellSouth and online game technology firm WildTangent announced the launch of BellSouth FastAccess DSL Racing. The new advergame, built by Redmond, Wash.-based WildTangent, educates consumers on the benefits of a DSL hookup -- while providing some high-speed entertainment.

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