2002's 20 Most Effective TV Ads
Here is the Ad Age round up of the 20 most effective television commercials for the year. The data, provided by Intermedia Advertising Group, measures recall of an ad and its brand withing 24 hours after the ad has aired.
Toy R Us tops the list this year with its Geoffrey the Giraffe spot. Toys R Us also had the number 3 and 4 position on the list as well. Number 2? None other than the much-maligned (by me) Britney Spears spot for Pepsi Twist in which Austin Powers punches poor Britney.
Ad Age: The 20 Most Effective TV Ads of