More On Ad Spending Rising in 2003

I don't know. One day it's up. The other it's down. I don't know what to make of it but I am an optimist so here's yet another prognostication on the 2003 advertising industry:

Ad Spending Seen Rising 5 Percent in '03

Total U.S. advertising spending in 2003 is expected to increase 5 percent from a year ago, surpassing the lofty level reached during the dot-com boom in 2000, according to a closely watched forecast by media buyer Universal McCann.

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